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The chapters in this text offer insights on:   Similarities and differences among the ethical dilemmas faced by the mass media   Common ground on which to evaluate media behavior    Media obligations   Professional ethics   Ethical theory and its application to the modern media   Considerations of truth and harm  New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on \"new media\" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. 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Tom Bivins and Bill Ryan show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and--in parallel--you'll learn how to get the most out of your computer.   Software applications have revolutionized the world of in-house publications and brought it right into your office. What was once sent out to specialist publishers and printers can now be done at your desk. This book will help you take control. It will teach you everything from choosing the right hardware and software, to editing, illustrating, and printing computer-generated copy.   Part One leads you through the tricks and tools of the trade: Writing, Design, Typography, Layout, Illustration, and Printing. At each stage, the authors introduce specific computer applications that will broaden your options, cut your workload and costs, and tighten your schedule.  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The author also takes into account today’s rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication.   Mixed Media is key reading for students of all branches of Media and Communication Ethics.   The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50698542776593,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698546446609,"sku":"NGR9781032269610","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52592304423185,"sku":"NLS9781032269610","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52745724985617,"sku":"NIN9781032269610","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032269618.jpg?v=1750951165"},{"product_id":"perfect-tree-book-thomas-bivins-9780982851326","title":"The Perfect Tree","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51010241462545,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51010244444433,"sku":"NIN9780982851326","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0982851324.jpg?v=1751267053"},{"product_id":"mixed-media-book-thomas-bivins-9781032269603","title":"Mixed Media","description":"Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52591601484049,"sku":"NLS9781032269603","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032269603.jpg?v=1761064282"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-thomas-bivins.oembed","provider":"World of Books ","version":"1.0","type":"link"}