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What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.   The definitive source on sex in advertising, this book:   *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;   *includes multiple perspectives to capture the richness of sexual appeals;   *brings together viewpoints from both well-known scholars and writers;   *provides a wealth of ideas and research questions for those interested in the topic; and   *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.    The book is must reading for advertising and gender researchers, scholars, and students. 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Chapters represent diverse perspectives, addressing such questions as:  *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions?  Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication \u0026amp; society, and gender studies.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51304759984401,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51304762016017,"sku":"NIN9780805850901","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52522590961937,"sku":"NLS9780805850901","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805850902.jpg?v=1751169619"},{"product_id":"sex-in-consumer-culture-book-tom-reichert-9780805850918","title":"Sex in Consumer Culture","description":"Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. 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Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outletstelevision programming, radio shock jocks, music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along.    Often, opinions regarding sex in the media have little or no scientific grounding and even when scientific-grounded arguments are offered, they suffer from wide gaps in research-based knowledge. Investigating the Use of Sex in Media Promotion and Advertising is the important compilation that fills these knowledge gaps. 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