{"title":"Val Swisher","description":null,"products":[{"product_id":"global-content-strategy-book-val-swisher-9781937434403","title":"Global Content Strategy","description":"When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. \u003cp\u003eBecause of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGlobal Content Strategy: A Primer\u003c\/i\u003e gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVal Swisher, CEO of Content Rules, is an expert in global content strategy, content management, content development, and terminology management. Val helps her customers, who include Google, Cisco, Illumina, Facebook, and Rockwell Automation, solve complex content problems by analyzing their content and the way it is created.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49898249683217,"sku":"CIN1937434400G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52125585441041,"sku":"NLS9781937434403","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52356205379857,"sku":"CIN1937434400VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52744223523089,"sku":"NIN9781937434403","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1937434400.jpg?v=1750867824"},{"product_id":"personalization-paradox-book-val-swisher-9781937434724","title":"The Personalization Paradox","description":"\u003cp\u003eAccording to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnd yet, looking at the data, two things stand out: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e1) Most companies say that personalizing the customer experience is a critical must have, and they have the statistics to back it up.\u003c\/p\u003e\u003cp\u003e2) Very few companies believe they are delivering enough personalized content, or deliver it well.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy personalized content is imperative to the enterprise\u003c\/li\u003e\n\u003cli\u003eWhy so many companies fail to deliver - and how to avoid the pitfalls\u003c\/li\u003e\n\u003cli\u003eThe five dimensions of content standardization\u003c\/li\u003e\n\u003cli\u003eHow to bring people, technology, and process together\u003c\/li\u003e\n\u003cli\u003eThe impact of big data and artificial intelligence\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe only way to deliver personalized content at scale is to automate the process at the point of delivery. 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