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They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.   Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop \"win more-win more\" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of \"business as usual.\"","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49579657298193,"sku":"GOR006263225","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52740182311185,"sku":"NIN9780804789158","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0804789150.jpg?v=1757416818"},{"product_id":"power-of-co-creation-book-venkat-ramaswamy-9781439181041","title":"The Power of Co-Creation","description":"Apple embraced co-creation to enhance the speed and scope of its innovation, generat-ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod-uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com-munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. \u003cp\u003e\u003c\/p\u003eCo-creation involves redefining the way organizations engage individuals--customers, employees, suppliers, partners, and other stake-holders--bringing them into the process of value creation and engaging them in enriched experi-ences, in order to \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--formulate new breakthrough strategies\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--design compelling new products and services\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--transform management processes\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--lower risks and costs\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--increase market share, loyalty, and returns\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn this pathbreaking book, Venkat Ramaswamy (who coined the term \u003ci\u003eco-creation \u003c\/i\u003ewith C. 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Based on extraordinary research and the authors' hands-on experiences with successful projects in co-creation at dozens of the world's most exciting organizations, \u003ci\u003eThe Power of Co-Creation \u003c\/i\u003eillustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama-zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of engagement platforms--and how they have even restructured internal management processes--in order to harness the power of co-creation. \u003cp\u003e\u003c\/p\u003eAs the authors' wealth of examples make vividly clear, enterprises can no longer afford to view custom-ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional process view of qual-ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus-tainable growth, productivity, and profits in the future.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49589997928721,"sku":"GOR004828327","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50132734214417,"sku":"CIN1439181047G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50272361316625,"sku":"GOR012821984","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50377860284689,"sku":"CIN1439181047VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50941531685137,"sku":"GOR014135479","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1439181047.jpg?v=1751052779"},{"product_id":"co-intelligence-revolution-book-venkat-ramaswamy-9780143474944","title":"The Co-Intelligence Revolution","description":"\u003cp\u003eWe stand at the dawn of a new industrial revolution--not one defined by automation and substitution of human intelligence but by \u003cb\u003eco-intelligence\u003c\/b\u003e, where human ingenuity and artificial intelligence (AI) (as a different kind of intelligence) collaborate in ways never imagined. \u003ci\u003eThe Co-Intelligence Revolution\u003c\/i\u003e is a visionary road map for this emerging era, which will \u003cb\u003eredefine human experiences, innovations, and economic and social systems--reshaping not just how we work but also how we live.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e With over a hundred compelling real-world examples from over twenty-five ecosystems-- from L'Oréal's inclusive beauty platforms, through Siemens's industrial metaverse, to India's Digital Public Infrastructures (DPIs) expanding access to finance, citizen-services, and education--the book illustrates \u003cb\u003eco-intelligent enterprises\u003c\/b\u003e across private, public and plural sectors \u003cb\u003eunlocking new frontiers of value\u003c\/b\u003e.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe Co-Intelligence Revolution\u003c\/i\u003e is a \u003cb\u003ecall to action to\u003c\/b\u003e\u003cb\u003eco-create\u003c\/b\u003e a world where intelligence emerges from the interactive, ever-evolving relationships between humans, AI and ecosystems.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53106402492689,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53106402656529,"sku":"NIN9780143474944","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780143474944.jpg?v=1770430371"},{"product_id":"co-creating-the-future-with-ai-book-venkat-ramaswamy-9783032194671","title":"Co-Creating the Future with AI","description":"This book reveals how Nextgen AI systems are revolutionizing the way businesses create value in what the authors call the Co-Intelligence revolution. 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