{"title":"W James Potter","description":null,"products":[{"product_id":"media-literacy-book-w-james-potter-9781506366289","title":"Media Literacy","description":"Drawing from thousands of media research studies, W. James Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention and how they influence the public. 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Media scholar W. James Potter asks provocative questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers individually, as members of particular groups, and as members of society?     The book is organized in four parts. The first part presents a thorough review of more than 40 years of research and theories about media violence. The second part is an extended critique of the assumptions and practices of that research and thinking. The book proposes re-conceptions of definitions of violence, context, levels of phenomena, the role of human development, effects, risk, and the nature of the media industries. Potter also addresses the necessity for a reconfiguration of the methodological tasks used to assess the content and effects of media violence. The final part introduces Lineation Theory, a suggested perspective and new theoretical approach explaining it.     On Media Violence is essential reading for students and scholars of Media Studies, Communication Theory, Popular Culture, Social Psychology, and Sociology. Part I of the book offers a thorough review of more than 40 years of research on media violence. Part II proposes re-conceptions of these theories, focusing in particular on violence, context, levels of phenomena, human development, effects, risk, and the media industries. In the latter half of the book, Part III addresses the necessity for a reconfiguration of the methodological tasks used to assess media violence. Part IV introduces the concept of Lineation Theory, a suggested perspective for thinking about media violence and a new theoretical approach to explaining it.     On Media Violence is essential reading for students and scholars of Media Studies, Communication Theory, Popular Culture, Social Psychology, and Sociology.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49596177023249,"sku":"GOR005979693","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50633904062737,"sku":"GOR014019721","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52481747353873,"sku":"NLS9780761916390","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761916393.jpg?v=1751264416"},{"product_id":"theory-of-media-literacy-book-w-james-potter-9780761929529","title":"Theory of Media Literacy","description":"Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed.     Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.     A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self.     Key Features   Presents the first social scientific theory of the process of media literacy   Explores a broad range of literature on media literacy written during the past two decades   Focuses on how the human mind works, especially in this mass media-saturated society   Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49610248847633,"sku":"GOR013654147","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761929525.jpg?v=1751361605"},{"product_id":"media-literacy-international-student-edition-book-w-james-potter-9781071840993","title":"Media Literacy - International Student Edition","description":"In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Tenth Edition, Potter presents more discussions of digital media and numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49736894775569,"sku":"NGR9781071840993","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1071840991.jpg?v=1751435330"},{"product_id":"media-effects-book-w-james-potter-9781412964692","title":"Media Effects","description":"Guides students through an extensive body of research on the effects of mass media in order to provide them with an  in-depth understanding of how the media influences individuals and society.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49777340154129,"sku":"CIN1412964695G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50760217461009,"sku":"GOR006362977","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50879084626193,"sku":"CIN1412964695VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1412964695.jpg?v=1751241029"},{"product_id":"mediasociety-book-david-croteau-9781483391915","title":"MediaSociety","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49801138733329,"sku":"CIN1483391914G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50386798575889,"sku":"CIN1483391914VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1483391914.jpg?v=1751242794"},{"product_id":"introduction-to-media-literacy-book-w-james-potter-9781483379586","title":"Introduction to Media Literacy","description":"An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49869250461969,"sku":"CIN1483379582G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51327521653009,"sku":"CIN1483379582VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52481964441873,"sku":"NLS9781483379586","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1483379582.jpg?v=1750716080"},{"product_id":"media-literacy-book-w-james-potter-9781452206257","title":"Media Literacy","description":"The essential guide to decoding messages in a media-saturated world.       Media Literacy, Sixth Edition offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects.        With substantial discussion of media content, audiences, and the media industries, this book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49931541676305,"sku":"CIN1452206252G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51330713059601,"sku":"CIN1452206252VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1452206252.jpg?v=1750826833"},{"product_id":"media-literacy-book-w-james-potter-9781483379326","title":"Media Literacy","description":"Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. 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Chapter-ending exercises help students apply the chapter material to everyday life.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49956203331857,"sku":"CIN1483379329G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50295623614737,"sku":"GOR012739070","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51307142054161,"sku":"CIN1483379329VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1483379329.jpg?v=1750989461"},{"product_id":"seven-skills-of-media-literacy-book-w-james-potter-9781544378565","title":"Seven Skills of Media Literacy","description":"In Seven Skills of Media Literacy, best-selling author and renowned scholar W. 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The book is organized to guide readers progressively through the sequence of media literacy skills, starting with the most fundamental and building to the more complex skills. This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.","brand":"WoB","offers":[{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":50204108751121,"sku":"CIN1544378564LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50381301121297,"sku":"CIN1544378564G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53453699645713,"sku":"CIN1544378564VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1544378564.jpg?v=1751023290"},{"product_id":"media-literacy-book-w-james-potter-9781483306674","title":"Media Literacy","description":"In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. 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Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Editionintegrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50236819407121,"sku":"CIN1071814451VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50293161394449,"sku":"CIN1071814451G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50671720169745,"sku":"CIN1071814451A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":51797134672145,"sku":"CIN1071814451LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1071814451.jpg?v=1751174777"},{"product_id":"media-literacy-book-w-james-potter-9781412958752","title":"Media Literacy","description":"The media world bombards us with messages, often subliminally, that invade our real-world space to the extent that we sometimes feel we have lost control of reality. 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Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50374820856081,"sku":"CIN141295875XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53155896197393,"sku":"CIN141295875XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B0082PO3L2.jpg?v=1750954539"},{"product_id":"arguing-for-a-general-framework-for-mass-media-scholarship-book-w-james-potter-9781412964715","title":"Arguing for a General Framework for Mass Media Scholarship","description":"\"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline… The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline.\"                                                                                                                                                                       –Dana Mastro, University of Arizona     In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful.   Key Features      Conducts an in-depth analysis of mass media scholarship′s four major facets of effects, content, audiences, and organizations  Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence  Develops \"narrative line\" as a tool to guide analyses about how content decisions are made by producers Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society      \"The book will play an important role in providing structure to a broad, fragmented discipline. 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In summary, the author offers a critical perspective of the gap between prescriptions and practices.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522542596369,"sku":"NLS9780805817515","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53365894873361,"sku":"NIN9780805817515","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780805817515.jpg?v=1760577883"},{"product_id":"digital-media-effects-book-w-james-potter-9781538140017","title":"Digital Media Effects","description":"People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media.   As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52540479799569,"sku":"NLS9781538140017","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781538140017.jpg?v=1760685881"},{"product_id":"theory-of-media-literacy-book-w-james-potter-9780761929512","title":"Theory of Media Literacy","description":"Media literacy is a topic of interest, especially to educators. This book brings together the scattered work on media literacy.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52585046245649,"sku":"NLS9780761929512","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780761929512.jpg?v=1761051953"},{"product_id":"arguing-for-a-general-framework-for-mass-media-scholarship-book-w-james-potter-9781412964708","title":"Arguing for a General Framework for Mass Media Scholarship","description":"\"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline… The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline.\"                                                                                                                                                                       –Dana Mastro, University of Arizona     In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful.   Key Features      Conducts an in-depth analysis of mass media scholarship′s four major facets of effects, content, audiences, and organizations  Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence  Develops \"narrative line\" as a tool to guide analyses about how content decisions are made by producers Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society      \"The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know\/understand about areas of mass media, and where we should move as a discipline… This book is clearly a ′call to arms′ for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this.\"                                                                                                                                                                                                                      —Roger Cooper, Ohio University       \"This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I′ve been waiting for several years for a book like this.\"                                                                                                                                                                            —Sahara Byrne, Cornell University","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52665204441361,"sku":"NLS9781412964708","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781412964708.jpg?v=1762276684"},{"product_id":"on-media-violence-book-w-james-potter-9780761916383","title":"On Media Violence","description":"On Media Violence is a definitive examination of this hotly debated social topic. Media scholar W. James Potter asks provocative questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers individually, as members of particular groups, and as members of society?     The book is organized in four parts. The first part presents a thorough review of more than 40 years of research and theories about media violence. The second part is an extended critique of the assumptions and practices of that research and thinking. The book proposes re-conceptions of definitions of violence, context, levels of phenomena, the role of human development, effects, risk, and the nature of the media industries. Potter also addresses the necessity for a reconfiguration of the methodological tasks used to assess the content and effects of media violence. The final part introduces Lineation Theory, a suggested perspective and new theoretical approach explaining it.     On Media Violence is essential reading for students and scholars of Media Studies, Communication Theory, Popular Culture, Social Psychology, and Sociology. Part I of the book offers a thorough review of more than 40 years of research on media violence. Part II proposes re-conceptions of these theories, focusing in particular on violence, context, levels of phenomena, human development, effects, risk, and the media industries. In the latter half of the book, Part III addresses the necessity for a reconfiguration of the methodological tasks used to assess media violence. Part IV introduces the concept of Lineation Theory, a suggested perspective for thinking about media violence and a new theoretical approach to explaining it.     On Media Violence is essential reading for students and scholars of Media Studies, Communication Theory, Popular Culture, Social Psychology, and Sociology.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52666176274705,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52666177061137,"sku":"NLS9780761916383","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780761916383.jpg?v=1762279266"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-w-james-potter.oembed","provider":"World of Books ","version":"1.0","type":"link"}