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This program will provide a better teaching and learning experience-for you and your students. 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If you would like to purchase \u003ci\u003eboth\u003c\/i\u003e the physical text and MyMarketingLab search for ISBN-10: 0133131033\/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369\/ISBN-13: 9780132544368 and ISBN-10: 0132552000\/ISBN-13: 9780132552004.   MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. 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Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. 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