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Seine Auswirkungen gehen  ber das Marketing als Beruf hinaus, denn Marketing ist ein wichtiger Bestandteil der pers nlichen Entscheidungen in Bezug auf das Einkommen sowie der Unternehmensentscheidungen. Von diesem Buch k nnen sowohl aufstrebende Unternehmen als auch gro e Konzerne profitieren, da die darin enthaltenen Marketingprinzipien strategisch an die besonderen Umst nde des Unternehmens angepasst werden k nnen, um den Umsatz zu steigern, Wettbewerbsvorteile zu erzielen und die Markentreue durch Wiederholungsk ufe zu erh hen. Der Schwerpunkt dieses Buches liegt auf dem zielgerichteten Marketing - ein Prozess, der durch Business Intelligence (BI) deutlich beschleunigt wird. Dabei handelt es sich um einen technologiegest tzten Prozess zur Erstellung von Profilen von Kundendaten, zur Zusammenstellung historischer Verkaufsdaten und Trends sowie zur Erstellung von umsetzbaren Informationen f r Entscheidungstr ger. 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India's North-West Frontier. The British had been relatively successful in subduing the Afghan tribes in this volatile region, but the normally independent Afridis and Orakzai, Pashtun tribes had joined forces, and their army of twenty-five thousand posed a severe threat. Saragarhi, a small outpost situated between two more prominent forts in the Samana Mountain region, was one of the first outposts to be attacked by the Pashtuns.Just twenty-one Sikh soldiers manned the outpost, but their small number managed to hold the outpost for six and half hours against overwhelming odds - precious time for reinforcements to arrive.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":52858756399377,"sku":"NIN9781326283599","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781326283599.jpg?v=1765126039"},{"product_id":"diomedes-book-will-roberts-9781300026020","title":"Diomedes","description":"Diomedes was one of ancient Greece's fiercest warriors and played a significant part in the fall of Troy, probably more so than Achilles, who was absent for most of the time after falling out with Agamemnon over Briseis. 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