{"title":"Yaagneshwaran Ganesh","description":null,"products":[{"product_id":"revenue-marketing-book-book-yaagneshwaran-ganesh-9781648926198","title":"The Revenue Marketing Book","description":"The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create TogethernessA must-read operating manual for marketers who want to deliver exponential revenue.- Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the worldAll your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag's book gives you an approach to make your marketing count.- Vinod Muthukrishnan, Chief Growth Officer at CiscoIt doesn't matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with.The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome.Make an impact. Build a predictable recurring revenue engine.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50625241088273,"sku":"GOR014015561","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50828947030289,"sku":"CIN1648926193G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51045205573905,"sku":"NIN9781648926198","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51333520785681,"sku":"CIN1648926193VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1648926193.jpg?v=1750831677"},{"product_id":"syncfluence-book-yaagneshwaran-ganesh-9781947586864","title":"Syncfluence","description":"Some people, companies and products grow and become influential brands within a short period of time, while others remain invisible to the public eye despite all their efforts. How do they do it with almost no money? Syncfluence shows why you don't have to burn cash to become influential, and also makes you deeply introspective about whom to influence, when and how. \u003cp\u003e\u003c\/p\u003e SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent. - MikeQuindazzi, Executive Committee, LA County Economic Development Corporation, USA \u003cp\u003e\u003c\/p\u003e From moments to episodes of influence, this book connects the dots. For you  Influence your way to biz success. This book tells you how  - Pravin Shekar, CEO, Krea.in, India \u003cp\u003e\u003c\/p\u003e Yaagneshwaran's writing is practical and very insightful. Syncfluence delivers on its promise - smart ways to influence across customer touch points. A great read  - OmriShabi, Serial Entrepreneur and Director of Marketing, Woo.io, Israel","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53595214250257,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53595214446865,"sku":"NIN9781947586864","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781947586864.jpg?v=1779728343"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-yaagneshwaran-ganesh.oembed","provider":"World of Books ","version":"1.0","type":"link"}