{"title":"Yujie Zhu","description":null,"products":[{"product_id":"heritage-and-romantic-consumption-in-china-book-yujie-zhu-9789462985674","title":"Heritage and Romantic Consumption in China","description":"The drums beat, an old man in a grand robe mutters incantations and three brides on horseback led by their grooms on foot proceed to the Naxi Wedding Courtyard, accompanied, watched and photographed the whole way by tourists, who have bought tickets for the privilege. The traditional wedding ceremonies are performed for the ethnic tourism industry in Lijiang, a World Heritage town in southwest China. This book examines how heritage interacts with social-cultural changes and how individuals perform and negotiate their identities through daily practices that include tourism, on the one hand, and the performance of ethnicity on the other. The wedding performances in Lijiang not only serve as a heritage 'product' but show how the heritage and tourism industry helps to shape people's values, dreams and expectations. This book also explores the rise of 'romantic consumerism' in contemporary China. Chinese dissatisfaction with the urban mundane leads to romanticized interests in practices and people deemed to be natural, ethnic, spiritual and aesthetic, and a search for tradition and authenticity. But what, exactly, are tradition and authenticity, and what happens to them when they are turned into performance?","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737877815569,"sku":"NGR9789462985674","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52615287439633,"sku":"NLS9789462985674","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9462985677.jpg?v=1750936499"},{"product_id":"heritage-politics-in-china-book-yujie-zhu-9781032175942","title":"Heritage Politics in China","description":"Heritage Politics in China: The Power of the Past studies the impact of heritage policies and discourses on the Chinese state and Chinese society. It sheds light on the way Chinese heritage policies have transformed the narratives and cultural practices of the past to serve the interests of the present.    As well as reinforcing a collective social identity, heritage in China has served as an instrument of governance and regulation at home and a tool to generate soft power abroad. Drawing on a critical analysis of heritage policies and laws, empirical case studies and interviews with policymakers, practitioners, and local communities, the authors off er a comprehensive perspective on the role that cultural heritage plays in Chinese politics and policy. They argue that heritage-making appropriates international, national, and local values, thereby transforming it into a public good suitable for commercial exploitation. By framing heritage as a site of cooperation, contestation, and negotiation, this book contributes to our understanding of the complex nature of heritage in the rapidly shifting landscape of contemporary China.  Heritage Politics in China: The Power of the Past is essential reading for academics, researchers and students in the fi elds of heritage studies, cultural studies, Asian studies, anthropology, tourism and politics.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51017496428817,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51017498591505,"sku":"NIN9781032175942","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52430185300241,"sku":"NLS9781032175942","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/103217594X.jpg?v=1751366827"},{"product_id":"chinas-heritage-through-history-book-yujie-zhu-9781032395661","title":"Chinas Heritage through History","description":"China's Heritage through History employs a longue duree approach to examine China's heritage through history. From Imperial to contemporary China, it explores the role of practices and material forms of the past in shaping social transformation through knowledge production and transmission.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51017904292113,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51017906585873,"sku":"NIN9781032395661","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52111081079057,"sku":"NGR9781032395661","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52487510196497,"sku":"NLS9781032395661","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032395664.jpg?v=1751367178"},{"product_id":"heritage-tourism-book-yujie-zhu-9781108823395","title":"Heritage Tourism","description":"As one of the world's fastest growing industries, heritage tourism is surrounded by political and ethical issues. This research explores the social and political effects and implications of heritage tourism through several pertinent topics. It examines the hegemonic power of heritage tourism and its consequences, the spectre of nationalism and colonialism in heritage-making, particularly for minorities and indigenous peoples, and the paradox of heritage tourism's role in combating these issues. Drawing from global cases, the study addresses a range of approaches and challenges of empowerment within the context of heritage tourism, including cultural landscapes, intangible heritage and eco-museums. The research argues that heritage tourism has the potential to develop as a form of co-production. It can be used to create a mechanism for community-centred governance that integrates recognition and interpretation and promotes dialogue, equity and diversity.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51019962319121,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51019964743953,"sku":"NIN9781108823395","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52472605835537,"sku":"NLS9781108823395","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1108823394.jpg?v=1751174857"},{"product_id":"chinas-heritage-through-history-book-yujie-zhu-9781032395685","title":"China’s Heritage through History","description":"China’s Heritage through History employs a longue durée approach to examine China’s heritage through history. From Imperial to contemporary China, it explores the role of practices and material forms of the past in shaping social transformation through knowledge production and transmission.  The art of collecting, reproducing, and reinterpreting the past has been an enduring force shaping cultural identity and political legitimacy in China. Offering a unique, non-Western perspective on the history of heritage in China, Zhu considers who the key players have been in these ongoing processes of reconfigured pasts, what methods they have employed, and how these practices have shaped society at large. The book tackles these questions by delving into the transformation of practices related to heritage through examples such as the book collection at Tianyi Private Library, the reproduction of the Orchid Pavilion Preface calligraphy and its associated sites, and the dynamics of exchange within the Liulichang antique market. Zhu reveals how these practices, once reserved for elites, have become accessible to the broader public. These processes of transformation, embodied in various forms of reconfigured pasts, have given rise to modern approaches to preservation, digitisation, museums, and the burgeoning heritage tourism industry.  China’s Heritage through History will be an invaluable resource for academics, students, and practitioners working in the fields of heritage, museum studies, and art history.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51077397119249,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51077399183633,"sku":"NIN9781032395685","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52481392836881,"sku":"NLS9781032395685","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032395680.jpg?v=1751367179"},{"product_id":"heritage-politics-in-china-book-yujie-zhu-9781138332706","title":"Heritage Politics in China","description":"Heritage Politics in China: The Power of the Past studies the impact of heritage policies and discourses on the Chinese state and Chinese society. It sheds light on the way Chinese heritage policies have transformed the narratives and cultural practices of the past to serve the interests of the present.  As well as reinforcing a collective social identity, heritage in China has served as an instrument of governance and regulation at home and a tool to generate soft power abroad. Drawing on a critical analysis of heritage policies and laws, empirical case studies and interviews with policymakers, practitioners, and local communities, the authors off er a comprehensive perspective on the role that cultural heritage plays in Chinese politics and policy. They argue that heritage-making appropriates international, national, and local values, thereby transforming it into a public good suitable for commercial exploitation. By framing heritage as a site of cooperation, contestation, and negotiation, this book contributes to our understanding of the complex nature of heritage in the rapidly shifting landscape of contemporary China.  Heritage Politics in China: The Power of the Past is essential reading for academics, researchers and students in the fi elds of heritage studies, cultural studies, Asian studies, anthropology, tourism and politics.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51232227066129,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51232228245777,"sku":"NIN9781138332706","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52614449135889,"sku":"NLS9781138332706","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138332704.jpg?v=1751205958"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-yujie-zhu.oembed","provider":"World of Books ","version":"1.0","type":"link"}