{"title":"Zack O'malley Greenburg","description":"\u003cp\u003eDive into the world of Zack O'Malley Greenburg, exploring the intersection of music, business, and culture. Perfect for readers fascinated by the lives of music moguls and the economics of entertainment.\u003c\/p\u003e","products":[{"product_id":"3-kings-book-zack-o-malley-greenburg-9780316316538","title":"3 Kings","description":"\u003cb\u003eTracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period.\u003cbr\u003e \u003cbr\u003e Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.\u003cbr\u003e \u003cbr\u003e Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more -- one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings -- who all started their own record labels and released classic albums before moving on to become multifaceted businessmen -- hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.\u003cbr\u003e \u003cbr\u003e These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. 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Now with new insights into how he recently achieved his \u003ci\u003eForbes\u003c\/i\u003e-certified billionaire status, \u003ci\u003eEmpire State of Mind\u003c\/i\u003e reveals the inside story behind the rapper's meteoric rise.\u003cbr\u003e \u003cbr\u003e With a sprawling network of investments ranging from fashion, technology, and top-shelf liquor to nightclubs, streaming services, and record labels, it's possible for Jay-Z to profit at every turn of your day. So how did a kid from the projects turn himself into a one-man conglomerate? Through the eyes of the people who lived it with him-including the childhood friend who got him into the drug trade, the DJ who persuaded him to stop dealing and focus on his music, and industry collaborators like Alicia Keys and J. 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Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. \"Empire State of Mind\" tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; and, to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred \"Fab 5 Freddy\" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. 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