{"title":"Creative Core","description":"\u003cp\u003eUnlock your creative potential with the Creative Core series! Packed with practical exercises and inspiring guidance, these books are perfect for budding artists and designers seeking to hone their skills.\u003c\/p\u003e","products":[{"product_id":"design-genius-book-gavin-ambrose-9782940411962","title":"Design Genius","description":"Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire.  Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49548047188241,"sku":"GOR006125203","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50176997490961,"sku":"CIN2940411964G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50487182590225,"sku":"GOR013436459","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/2940411964.jpg?v=1751220585"},{"product_id":"lessons-in-typography-book-jim-krause-9780133993554","title":"Lessons in Typography","description":"Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills.       After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career.   In Lessons in Typography, you’ll learn how to:       Identify and discuss fonts like a design professional   Choose and combine fonts effectively for use in your projects and layouts   Create monograms and logos using existing typefaces and custom-built letterforms   Modify fonts to meet your design’s specific needs   Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts    Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49916115812625,"sku":"CIN0133993558G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52511504859409,"sku":"GOR014545712","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53037518225681,"sku":"CIN0133993558VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0133993558.jpg?v=1751100359"},{"product_id":"visual-design-book-jim-krause-9780321968159","title":"Visual Design","description":"Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.    In this book, you’ll learn how to:  • Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints  • Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures  • Fool the eye with shadows, depth, op-art, and visual subtraction  • Understand how color works and how to use it effectively  • See and use type by understanding type rules as well as when and how to break them    Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49916278898961,"sku":"CIN0321968158G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50173013262609,"sku":"CIN0321968158A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51694109491473,"sku":"CIN0321968158VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321968158.jpg?v=1767869047"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/creative-core-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}