{"title":"Edition Nfo","description":"\u003cp\u003eDive into our curated selection of Edition Nfo book series. From thrilling adventures to heartwarming tales, discover captivating stories that will keep you turning the page. Start your next literary journey here.\u003c\/p\u003e","products":[{"product_id":"great-redesign-book-matthias-schrader-9783948580247","title":"The Great Redesign","description":"We live in a world that's constantly redesigned. Today's redesign is tomorrow's vintage look. But times of crisis rapidly change the picture. Suddenly, the whole world is in dire need of a proper redesign. From capitalism to communication, from work to supply chains, from cities to office space - it's hard to find an area of our lives that's not due for an overhaul. This is a challenge, but also a huge opportunity: to design a better world.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49661203579153,"sku":"GOR013750926","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3948580243.jpg?v=1751032021"},{"product_id":"parallelwelten-book-martin-recke-9783948580438","title":"Parallelwelten","description":"The joint forces of digital and analogue allow for a myriad of different worlds for us to live in. In German they are called Parallelwelten (= parallel worlds). This book investigates these parallel worlds from different angles: technological, corporate, scientific, cultural, economic and political.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51081834758417,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51081836921105,"sku":"NIN9783948580438","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52584130445585,"sku":"NLS9783948580438","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/394858043X.jpg?v=1751254068"},{"product_id":"next-level-cmo-book-martin-recke-9783948580254","title":"Next Level CMO","description":"In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes.  Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jagermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51320757322001,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51320758239505,"sku":"NGR9783948580254","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3948580251.jpg?v=1751189780"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/edition-nfo-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}