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One needs courage to walk down the street wearing bright, flashy clothes and accessories from head to toe.\u003cbr\u003e\nAs an artist, Masuda has created prominent art pieces, such as a giant Hello Kitty sculpture in New York and a giant Doraemon statue made out of fluffy yarn in Singapore. As a designer, he has designed the décor of Kawaii Monster Café in Harajuku and Sushidelic, a sushi restaurant, in New York. He also runs a store, 6%DokiDoki, which has its own clothing line. As an entertainment producer, he has collaborated with Kyary Pamyu Pamyu, a Japanese singer and pop culture icon, and produced her first music video.\u003cbr\u003e\nThis book traces a strong impact of Masudaʼs difficult and lonely childhood and upbringing and complex family background on his creative endeavors that attract millions of youngsters that are also going through personal hardships. Masuda went through his teenage years spending time alone in the library reading books which made him observant and perceptive. This book also delves into his deep understanding of kawaii with intricate layers of interpretations which are often misunderstood and misconstrued as simply being cute, girlie, and infantile. Kawaii is not just an adjective but a lifestyle, philosophy, and ideology.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51626782261521,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51626782818577,"sku":"NGR9781839995378","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52614331203857,"sku":"NLS9781839995378","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52756333560081,"sku":"NIN9781839995378","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1839995378.jpg?v=1760090839"},{"product_id":"yves-saint-laurent-book-adam-geczy-9781839995415","title":"Yves Saint Laurent","description":"\u003cp\u003eThe enduring influence of Saint Laurent’s designs in modern fashion is undeniable. Concepts introduced by Saint Laurent, like the tuxedo jacket for women and the sheer blouse and dress, have become staples in contemporary fashion, transcending their origins to become symbols of power, elegance and sexuality. His ability to anticipate and articulate the needs and desires of the modern woman has left a lasting blueprint for how fashion interacts with social change and individual identity. Moreover, even after his death at 71 in 2008, Saint Laurent’s integration of art and fashion continues to inspire current designers, seen in the ongoing collaborations between high fashion and contemporary artists.\u003cbr\u003e\nSaint Laurent was above all an artist of synthesis, of agglomeration and reshaping, of conglomeration and adaptation. His work is a fusion of the tactile and aesthetic with fancy and supposition – for his interiors are not what were but could have been, a projection of imagination and personality. It is a straddling of two separate worlds, which is crucial to fashion. His significance is in making this explicit.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51628350374161,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51628350669073,"sku":"NGR9781839995415","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52483133374737,"sku":"NLS9781839995415","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52756299874577,"sku":"NIN9781839995415","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1839995416.jpg?v=1769162448"},{"product_id":"yves-saint-laurent-book-adam-geczy-9781839995422","title":"Yves Saint Laurent","description":"This book is an appraisal of Yves Saint Laurents contributions to fashion, art and culture.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51631521300753,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51631521497361,"sku":"NGR9781839995422","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52483741810961,"sku":"NLS9781839995422","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52756533641489,"sku":"NIN9781839995422","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1839995424.jpg?v=1765447758"},{"product_id":"thom-browne-book-benjamin-wild-9781839995071","title":"Thom Browne","description":"\u003cp\u003eIn a little over twenty years, New York–-based fashion designer Thome Browne has decisively and permanently changed the fashion industry. Through his clothes that are rooted in America’s distinctive preppie style, he has challenged age-old conventions of tailoring by altering proportions and blurring gender boundaries. The cropped trouser, which has become a staple of people’s wardrobes around the world, owes much to Browne’s pioneering reinterpretation of the suit. Through highly choreographed catwalk shows, he has enlivened the presentation of fashion, creating soulful spectacles that variously critique and cherish common themes in human lives. \u003cbr\u003e\nBrowne’s influence within the fashion industry has been recognised through various awards. The Council of Fashion Designers of America (CFDA) has named him ‘Menswear Designer of the Year’ on three occasions, in 2006, 2013, and 2016. Since 2023, Browne has served as the CFDA’s Chair. In May 2023, Browne dressed nine celebrities to honour Karl Lagerfeld at the annual gala hosted by the Metropolitan Museum of Art, New York.\u003cbr\u003e\nThis book considers Browne’s position as a fashion auteur by focusing on four collections that enable detailed consideration of his innovative clothing designs and catwalk presentations, situating them within their historical and social context and drawing out what makes them distinctive and influential.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51631993717009,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51631993880849,"sku":"NGR9781839995071","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52613408489745,"sku":"NLS9781839995071","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52725113389329,"sku":"NIN9781839995071","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1839995076.jpg?v=1751465861"},{"product_id":"sebastian-masuda-book-yuniya-kawamura-9781839995385","title":"Sebastian Masuda","description":"Sebastian Masuda is a Japanese creator who is globally known as the father of Japanese \"Kawaii\" (cute) subculture which originated in Harajuku. 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