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The history of these battles is the history of guerrilla warfare. It may shock you how many of the \"\"big business\"\" names (that are now household words) started out as struggling small businesses. The history of the ascent of these icons is the history of guerrilla marketing. Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not! The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world. He is the man who coined the term \"\"guerrilla marketing\"\" and introduced these secrets to the average Joe. His concepts are so successful that he has sold over 14 million books on the subject (in 41 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world. And Jay did all this \"\"from scratch.\"\" That is, the success of the \"\"Guerrilla Marketing\"\" brand is a testament to the very principles Jay himself teaches. So, what then, is Guerrilla Marketing all about? Let's take a segment from Jay's new book \"\"Guerrilla Marketing for the New Millennium\"\" to learn: \"\"Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas viewmarketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. \"\"The three key words in that paragraph are every, repeat, and referral. 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There's something wickedly delicious about\"\"getting away with something\"\" that makes us feel like the \"\"cat that swallowed the canary.\"\" Face it. We all want an unfair advantage if the prize is appetizing enough. Olympic athletes took steroids before the anabolic drug was banned-- for the prize of a gold medal. What would you do for the prize of having an Internet business that is insanely profitable? I doubt that you'd do anything illegal... but if it were legal, you'd do almost anything, wouldn't you? What the heck am I talking about, you ask? Here it is: Just when I thought I'd read every valuable book on marketing, Jay Conrad Levinson revives my amazement yet again. Given the fact that Jay has always been famous (and notorious) for his unconventional and revolutionary ideas, I shouldn't be surprised that he has pioneered yet another blockbuster concept: steroidal marketing. In his new book, Guerrilla Marketing: Put Your Advertising on Steroids, Jay took the proven concepts of the world's most successful companies, and synthesized them into a new type of marketing that any Internet business can use to make mega-profits. Among other things, he shows you how to make your Internet business insanely profitable on a tiny marketing budget -- and use stealth tactics to snatch business away from your competitors. Those 2 things alone are well worth the cover price.Somewhere along the way, I must have gotten pretty smug about Internet marketing because it took someone like Jay to give me a jolt in the head with his new arsenal of innovative strategies. He reveals things that most so-called marketing \"\"gurus\"\" don't even know -- but if they did, it would boost even their business by at least 30% to40%. 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