{"title":"Love-Based Business","description":null,"products":[{"product_id":"love-based-copywriting-system-book-michele-pw-9780996826006","title":"Love-Based Copywriting System","description":"Ready To Ditch Selling Using Fear, Hype, and Ick? And Instead Learn To Write Copy That Attracts, Inspires and Invites Your Ideal Clients Into Your Business? In Michele's first book, Love-Based Copywriting Method, she walks you through why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In this book, Love-Based Copywriting System, Michele rolls up her sleeves and walks you through her exact system that she has used over the years to help her clients build successful businesses and get their work out into the world in a big, love-based way. You're going to get the nitty gritty on what you need to do to write love-based copy. It includes step-by-step exercises, templates for the different promotional pieces (such as the copy you would use on a website or an email), a love-based tips section to take the teachings deeper and even advanced copy training for those who have mastered the basics. This book is perfect if you're new to writing copy or are looking to improve your skills (and results) with your marketing pieces.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50316289507601,"sku":"GOR010110949","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50376516370705,"sku":"CIN0996826009G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51766675767569,"sku":"NGR9780996826006","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52849091969297,"sku":"CIN0996826009VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0996826009.jpg?v=1751141107"},{"product_id":"love-based-copywriting-method-book-michele-pw-9780996826013","title":"Love-Based Copywriting Method","description":"\u003cb\u003e The book that started a movement  \u003c\/b\u003e\u003cbr\u003e \u003cb\u003e Part of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDo you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? \u003cp\u003e\u003c\/p\u003eYou're not alone . and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. \u003cp\u003e\u003c\/p\u003eBut, you don't have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. \u003cp\u003e\u003c\/p\u003eAhhh -- doesn't that sound wonderful? \u003cp\u003e\u003c\/p\u003eIn this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear - the same proven principles she's used to help \u003cb\u003e her clients sell nearly $50 Million worth of products and services. \u003c\/b\u003e Plus, she includes dozens of exercises so you too can easily implement love-based copy in your own business. \u003cp\u003e\u003c\/p\u003eWhether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. \u003cp\u003e\u003c\/p\u003eYou may also want to check out Love-Based Copywriting System, the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50370025488657,"sku":"CIN0996826017G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50370029846801,"sku":"CIN0996826017VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0996826017.jpg?v=1750982590"},{"product_id":"love-based-online-marketing-book-michele-pw-9780996826075","title":"Love-Based Online Marketing","description":"As an entrepreneur, small business owner, coach, consultant, speaker, author, and\/or expert, you know marketing is the lifeblood of growing a successful business. Yet, for so many of us, marketing is also one of our biggest struggles. Well, that's all about to change. In Love-Based Online Marketing, Michele PW walks you through exactly how to create an Online Marketing Plan tailored specifically to you and your goals so you can grow a business you love AND that loves you back  And the best part, thanks to the Assessment included in this book, your Online Marketing Plan will be based around your Marketing Love Factor. This means you'll not only love your marketing (really  Even if you've always hated it before ), but you'll also be empowered to market your business in the exact, perfect way for you. So if attracting, inspiring and inviting your ideal prospects to become ideal clients and customers without being hype-y, sales-y or slime-y feels like a breath of fresh air, this book may be exactly what you've been looking for.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50376518992145,"sku":"CIN0996826076G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0996826076.jpg?v=1750852172"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/love-based-business-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}