{"title":"Media Practice","description":"\u003cp\u003eDelve into the world of media with this practical book series. Perfect for students and professionals alike, explore key concepts and real-world applications to enhance your understanding and skills.\u003c\/p\u003e","products":[{"product_id":"advertising-handbook-book-jonathan-hardy-9780415423113","title":"The Advertising Handbook","description":"The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future.  The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49509316002065,"sku":"GOR003700445","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49562569572625,"sku":"GOR006041606","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415423112.jpg?v=1751452151"},{"product_id":"magazines-handbook-book-jenny-mckay-9781138087019","title":"The Magazines Handbook","description":"The Magazines Handbook is an introductory guide to all aspects of magazine journalism and publishing. The book explores the latest innovations in digital design and delivery, whilst also reaffirming the continued importance of key journalistic skills, including good interviewing, feature writing and news writing. The book includes chapters on the visual aspects of magazines, such as illustration and picture editing, and chapters covering the business background of this increasingly global industry. Jenny McKay offers tips on training and work experience as well as outlining the function of various editorial jobs. Profiles of four young journalists give a flavour of life in the early years of a career.  Chapters include:         advice on embarking on a career in magazine journalism;      an overview of magazine design and the production process;      analysis of the state of the magazine industry today, with a look to its future;      a discussion of legal issues related to magazine journalism;      a glossary of key terms and recommended reading in every chapter.  Now in its fourth edition, The Magazines Handbook offers a nuanced and reflective account of periodical journalism, ideal for students of journalism and budding professionals who are seeking a useful starting point for wide-ranging academic discussion about magazines.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49517082509585,"sku":"GOR013474554","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49599167824145,"sku":"GOR011167766","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020342067473,"sku":"NIN9781138087019","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52650956849425,"sku":"NLS9781138087019","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138087017.jpg?v=1751049054"},{"product_id":"music-industry-handbook-book-paul-rutter-9780415586818","title":"The Music Industry Handbook","description":"The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today.   The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising.   The Music Industry Handbook, Second edition also includes:         in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classic music business        analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry        profiles presenting interviews with key figures working in the music industry        detailed further reading for each chapter and a glossary of essential music industry terms.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49539846439185,"sku":"GOR006544616","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50135305945361,"sku":"GOR006906252","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/041558681X.jpg?v=1751039190"},{"product_id":"newspapers-handbook-book-richard-keeble-9780415331142","title":"The Newspapers Handbook","description":"Fully revised and updated, The Newspapers Handbook remains the essential guide to working as a newspaper journalist. It examines the ever-changing, everyday skills of newspaper reporting and explores the theoretical, ethical and political dimensions of a journalist’s job.    Using a range of new examples from tabloid, compact and broadsheet newspapers, non-mainstream and local publications, Richard Keeble examines key journalistic skills such as the art of interviewing, news reporting, reviewing, feature writing, using the Internet and freelancing.    New chapters from John Turner, Nick Nuttall and Mark Hanna explore the specializms of local and national government reporting, investigative journalism and covering the courts.   The Newspapers Handbook includes:     interviews with journalists about their working practices examples of writing from a range of recent publications a guide to training and career opportunities the importance of new technologies for the newspaper industry an updated glossary of key terms and a revised bibliography.   The Newspapers Handbook encourages a critical approach to newspaper practice, and maintains its standing as a must-have student and professional resource.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49546645602577,"sku":"GOR012983208","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594605437201,"sku":"GOR002509759","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415331145.jpg?v=1751391299"},{"product_id":"advertising-handbook-book-sean-brierley-9781138678835","title":"The Advertising Handbook","description":"The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.  This Fourth Edition explores the growing significance of:         the influence of ‘Big Data’ and automation in digital advertising;         tracking and profiling users across digital communications for targeted and personalised marketing communications;         the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;         the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and         the complex profile of consumer behaviour that produces new challenges for brands and branding.  Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49552071491857,"sku":"GOR009437056","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51751299875089,"sku":"GOR009432256","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/113867883X.jpg?v=1751206120"},{"product_id":"public-relations-handbook-book-alison-theaker-9780415317931","title":"The Public Relations Handbook","description":"In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:     interviews with press officers and PR agents about their working practices  case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology  over twenty illustrations from recent PR campaigns.   In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49556921286929,"sku":"GOR001674421","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49559859396881,"sku":"GOR001907371","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415317932.jpg?v=1750697257"},{"product_id":"radio-handbook-book-carole-fleming-9780415445085","title":"The Radio Handbook","description":"The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Featuring two entirely new chapters for this edition, You Radio and Sport on Radio, this text offers a thorough introduction to radio in the twenty-first century. Using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sport programmes. Discussing a variety of new media such as podcasts, digital radio and web-linked radio stations, Carole Fleming explores the place of radio today, the extraordinary growth of commercial radio and the importance of community radio.   The Radio Handbook shows how communication theory informs everyday broadcasts and encourages a critical approach to radio listening and to radio practice. Addressing issues of regulation, accountability and representation, it offers advice on working in radio and outlines the skills needed for a career in the industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49564839051537,"sku":"GOR005787944","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415445086.jpg?v=1751429493"},{"product_id":"public-relations-handbook-book-alison-theaker-9780415598149","title":"The Public Relations Handbook","description":"The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.   The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children.   The Fourth Edition includes:                 case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49568105890065,"sku":"GOR005333577","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50046438637841,"sku":"GOR006762363","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51326509220113,"sku":"CIN0415598141G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51443678773521,"sku":"GOR011036992","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415598141.jpg?v=1750878542"},{"product_id":"alternative-media-handbook-book-kate-coyer-9780415359658","title":"The Alternative Media Handbook","description":"'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch. The book outlines the different types of 'alternative media' and offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it, including:         What is Alternative Media? alternative media in practice making media  getting involved.  This book will primarily appeal to students studying media freedom, alternative media, media globalization and media production as well as anyone wishing to embark on a career in this field.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49569908556049,"sku":"GOR002813400","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52331999625489,"sku":"NLS9780415359658","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415359651.jpg?v=1750878361"},{"product_id":"public-relations-handbook-book-alison-theaker-9780415213349","title":"The Public Relations Handbook","description":"The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying PR with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes: * interviews with press officers and PR agents about their working practices * case-studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities * specialist chapters on financial public relations, business ethics, online promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. Jo Chipchase runs Can-U-Hack-It Ltd - a Brighton based new media company. Johanna Fawkes is Course Leader for BA Public Relations at Leeds Metropolitan University. Anne Gregory is Head of the School o","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49584104112401,"sku":"GOR002171518","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415213347.jpg?v=1750697172"},{"product_id":"photography-handbook-book-terence-wright-9780415258043","title":"The Photography Handbook","description":"Revised and updated, this second edition of The Photography Handbook provides an introduction to the principles of photographic practice and theory and offers guidelines for the systematic study of photographic media.    Including a new chapter on the ethics of photojournalism, and an expanded chapter on digital photography, as well as a new section on research in photography, The Photography Handbook includes:      new case studies of the war photographer James Nachtwey  photographic representations of Marilyn Monroe and Adolf Hitler an analysis of photographic theory and the 'Bert is Evil' website an introduction to conceptual skills necessary for photography the historical background and rationale for photographic representation the camera as a documentary tool interviews with editors, photographers, picture editors and readers the effect of new technologies on photographic practice and an exploration of the shift from analogue to digital imagery over seventy images.   Each chapter now ends with a useful summary of its key points, and equip the reader with a vocabulary for photographic phenomena and help develop visual awareness and visual literacy. The Photography Handbook will enable students to familiarize themselves with current theoretical viewpoints and to evolve critical frameworks for their own photographic practice.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49592065360145,"sku":"GOR005076063","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49655841456401,"sku":"GOR006543324","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50263536861457,"sku":"CIN0415258049G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50961168367889,"sku":"GOR003902659","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415258049.jpg?v=1750814211"},{"product_id":"advertising-handbook-book-sean-brierley-9780415107143","title":"The Advertising Handbook","description":"The Advertising Handbook unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates it explores the competitive practices and discourses which govern  the industry and those who work in it discussing topics including agency structures, advertiser-agency relationships and regulation. Sean Brierley examines the reasons why companies and organisations advertise; how they research their markets; where they advertise and in which media; the principles  and techniques of persuasion and their effectiveness, and how companies measure their success. The Advertising Handbook  challenges conventional wisdoms about advertising's power and authority to offer a realistic assessment of its role in business. It also covers the changing definition of advertising with a look at the new communications' agencies. It will  be essential reading for anyone studying or teaching advertising or hoping to work in the industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49592783175953,"sku":"GOR001542595","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415107148.jpg?v=1751450019"},{"product_id":"radio-handbook-book-pete-wilby-9780415094672","title":"The Radio Handbook","description":"A complete guide to the theory, history, and practice of radio broadcasting, which will be essential reading for media students and those aspiring to a career in radio.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49592884265233,"sku":"GOR002090691","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49601432813841,"sku":"GOR001688655","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53581233324305,"sku":"CIN0415094674G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415094674.jpg?v=1751434324"},{"product_id":"magazines-handbook-book-jenny-mckay-9780415617574","title":"The Magazines Handbook","description":"The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist.   Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production.   Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate.   The Magazines Handbook includes:    • Interviews with magazine journalists, editors, and publishers    • Advice on starting out and freelancing in the magazine industry    • An analysis of `new journalism’ and reportage    • A glossary of key terms and specialist concepts    • Information on contacts, courses and professional training.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49598397514001,"sku":"GOR007464530","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49958591070481,"sku":"GOR010181951","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/041561757X.jpg?v=1751260318"},{"product_id":"fashion-handbook-book-tim-jackson-9780415255806","title":"The Fashion Handbook","description":"This indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offers expert advice on careers in fashion retailing with a unique overview of the fashion industry.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49599180472593,"sku":"GOR010522329","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651805716753,"sku":"GOR001972153","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50108520268049,"sku":"CIN0415255805G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50349048037649,"sku":"CIN0415255805A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50482823495953,"sku":"CIN0415255805VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52534368928017,"sku":"NLS9780415255806","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415255805.jpg?v=1751165806"},{"product_id":"photography-handbook-book-terence-wright-9780415115940","title":"The Photography Handbook","description":"The Photography Handbook provides an introduction to the principles of photographic practice and theory and offers guidelines for the systematic study of photographic media. It explores the history of lens-based picture making and examines the mediums' characteristics, scope and limitations.    Equipping the reader with a vocabulary for photographic phenomena and helping develop visual awareness and visual literacy, The Photography Handbook will enable students to familiarize themselves with current theoretical viewpoints and to evolve critical frameworks for their own photographic practice.    The Photography Handbook includes:    * an analysis of photographic theory * an introduction to conceptual skills necessary for photography * the historical background and rationale for photographic representation * the camera as a documentary tool * interviews with editors, photographers, picture editors and readers * the effect of new technologies on photographic practice and an exploration of the shift from analogue to digital imagery * over seventy images.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49601031373073,"sku":"GOR004800555","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49621964620049,"sku":"GOR001961799","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415115949.jpg?v=1751443803"},{"product_id":"newspapers-handbook-book-richard-keeble-9780415666527","title":"The Newspapers Handbook","description":"This new edition of The Newspapers Handbook presents an enlightening examination of an ever-evolving industry, engaging with key contemporary issues, including reporting in the digital age and ethical and legislative issues following the hacking scandal to display a comprehensive anatomy of the modern newsroom.  Richard Lance Keeble and Ian Reeves offer readers expert practical advice, drawing on a wide range of examples from print and digital news sources to illustrate best practice and the political, technological and financial realities of newspaper journalism today.  Other key areas explored include:    the language of news basic reporting the art of interviewing feature writing the role of social media in reporting investigative reporting court reporting reporting on national and local government guidance on training and careers for those entering the industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49608748171537,"sku":"GOR007764725","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50470097256721,"sku":"GOR010632850","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/041566652X.jpg?v=1751103436"},{"product_id":"graphic-communication-handbook-book-simon-downs-9780415557382","title":"The Graphic Communication Handbook","description":"The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.   Features include:     introductions that frame relevant debates  case studies, examples and illustrations from a range of campaigns  philosophical and technical explanations of topics and their importance.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49610529603857,"sku":"GOR009030945","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697077162257,"sku":"NGR9780415557382","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52456559542545,"sku":"NLS9780415557382","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53407160303889,"sku":"GOR012433969","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53632066289937,"sku":"GOR012282977","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415557380.jpg?v=1750740538"},{"product_id":"digital-media-handbook-book-andrew-dewdney-9780415699914","title":"The Digital Media Handbook","description":"Through a series of edited interviews with new media practitioners, 'The New Media Handbook' examines the essential diversity of new media by combining critical commentary and descriptive and historical accounts.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49621677015313,"sku":"GOR008021285","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50349144572177,"sku":"CIN0415699916G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415699916.jpg?v=1751358160"},{"product_id":"advertising-handbook-book-sean-brierley-9780415243926","title":"The Advertising Handbook","description":"The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have taken place from its formative years through to today's period of rapid change: the impact of new media, the reise of the ad agency industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: *Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 *New and detailed 'workshop' exercises accompanying each chapter *Case studies and profiles of ad agencies and key media players *A revised and up-to-date glossary of key terms *A guide to useful websites and online resources","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49622194389265,"sku":"GOR001666937","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415243920.jpg?v=1751427725"},{"product_id":"documentary-handbook-book-peter-lee-wright-9780415434027","title":"The Documentary Handbook","description":"From the cinematic releases of Michael Moore to Big Brother , this handbook includes interviews, case studies and illustrations and presents a critical introduction to the documentary film, its theory and changing practices.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49626440139025,"sku":"GOR005682430","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50349969080593,"sku":"CIN0415434025VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51439546597649,"sku":"GOR014281726","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52404209025297,"sku":"NLS9780415434027","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415434025.jpg?v=1751324840"},{"product_id":"television-handbook-book-jonathan-bignell-jeremy-orleba-9780415604147","title":"The Television Handbook","description":"The Television Handbook is a critical introduction to the practice and theory of television. The book examines the state of television today, explains how television is made and how production is organised, and discusses how critical thinking about programmes and genres can illuminate their meanings. This book also explores how developments in technology and the changing structure of the television industry will lead the medium in new directions.   The Television Handbook gives practical advice on many aspects of programme making, from an initial programme idea through to shooting and the post-production process. The book includes profiles giving insight into how personnel in the television industry - from recent graduates to television executives - think about their work.   The Television Handbook offers chapters on the vigorous debates about what is meant by quality television, how news and factual programmes are responding to interactive technologies, and how formats such as Reality\/Talent TV have risen in prominence. It also considers how drama, sport and music television can be discussed and interpreted.   The Television Handbook includes:     Profiles of TV news and drama producers, editors and TV studio personnel  Case histories of important TV genres and series Practical programme making advice Explanations of key theoretical perspectives in television studies","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49633820246289,"sku":"GOR010580795","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50408323875089,"sku":"GOR007115596","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415604141.jpg?v=1751039209"},{"product_id":"new-television-handbook-book-jonathan-bignell-9781138833517","title":"The New Television Handbook","description":"The New Television Handbook provides an exploration of the theory and practice of television at a time when the medium is undergoing radical changes. The book looks at television from the perspective of someone new to the industry, and explores the place of the medium within a constantly changing digital landscape.  This title discusses key skills involved in television production, including: producing, production management, directing, camera, sound, editing and visual effects. Each of these activities is placed within a wider context as it traces the production process from commissioning to post-production.  The book outlines the broad political and economic context of the television industry. It gives an account of television genres, in particular narrative, factual programmes and news, and it considers the academic discipline of media studies and the ways in which theorists have analysed and tried to understand the medium. It points to the interplay of theory and practice as it draws on the history of the medium and observes the ways in which the past continues to influence and invigorate the present.  The New Television Handbook includes:    contributions from practitioners ranging from established producers to new entrants; a comprehensive list of key texts and television programmes; a revised glossary of specialist terms; a section on training and ways of getting into the industry.  By combining theory, real-world advice and a detailed overview of the industry and its history, The New Television Handbook is an ideal guide for students of media and television studies and young professionals entering the television industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49758766727441,"sku":"GOR007968338","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138833517.jpg?v=1750918993"},{"product_id":"music-industry-handbook-book-paul-rutter-9781138910508","title":"The Music Industry Handbook","description":"The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today.   The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising.  The Music Industry Handbook, Second edition also includes:    in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49861652087057,"sku":"GOR009863613","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50114821783825,"sku":"GOR013860664","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697360638225,"sku":"NGR9781138910508","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52428729680145,"sku":"NLS9781138910508","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53557845098769,"sku":"NIN9781138910508","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138910503.jpg?v=1751420102"},{"product_id":"public-relations-handbook-book-alison-theaker-9781138890961","title":"The Public Relations Handbook","description":"The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.      Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children.      Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including:            public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49950473847057,"sku":"GOR013821700","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50287158755601,"sku":"GOR009017597","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138890960.jpg?v=1750887669"},{"product_id":"television-handbook-book-patricia-holland-9780415212823","title":"The Television Handbook","description":"The Television Hanbook provides a critical introduction to both the theory and practice of the television industry. The author considers the history and structure of British television and also the implications of the digital revolution.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50161670881553,"sku":"GOR001933548","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50287727509777,"sku":"GOR002872912","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B000OT8FFY.jpg?v=1750910943"},{"product_id":"public-relations-handbook-book-alison-theaker-9780367278915","title":"The Public Relations Handbook","description":"The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.   Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.   Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50185353920785,"sku":"CIN036727891XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50689754595601,"sku":"GOR012585984","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697823584529,"sku":"NGR9780367278915","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51001450922257,"sku":"NIN9780367278915","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51440293478673,"sku":"GOR014281971","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52331952701713,"sku":"NLS9780367278915","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/036727891X.jpg?v=1751134609"},{"product_id":"photography-handbook-book-terence-wright-9780415533034","title":"The Photography Handbook","description":"The new edition of The Photography Handbook builds on previous editions’ illuminating overview of the history, theory and practice of the creation and consumption of photographic images, and engages with the practical and theoretical implications of the explosion of new platforms for making, viewing and distributing images.   New materials in this edition includes new chapters on ‘Photo-elicitation’ and ‘Photography and Technological Change’, exploration and analysis of ‘selfie’ culture, and extensive discussion of the work and practices by a new generation photographic artists.  The Photography Handbook, Third edition also features:    exploration and discussion of key photographic terms, including composition, framing, visualisation, formalism and realism analysis of the ethics of photojournalism, and ethical issues specific to digital photography practice today case studies illustrating different photographic production practices and specific related issues, including an assignment for the Guardian, the Libyan People’s Bureau siege, and the work of war photographers a foregrounding of digital photographic practices, and exploration of areas including photographic manipulation, digital photojournalism, citizen journalists and copyright on the internet end of chapter summaries of key points, and an extensive glossary of essential photography terms.  The Photography Handbook, Third edition is an invaluable resource for students, scholars and practitioners of photography, and all those seeking to understand its place in today’s society.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50351623930129,"sku":"CIN0415533031G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521923477777,"sku":"NLS9780415533034","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415533031.jpg?v=1750878490"},{"product_id":"radio-handbook-book-john-collins-9780367227388","title":"The Radio Handbook","description":"Updated and revised, the fourth edition of The Radio Handbook is a comprehensive guide to the medium of radio and the radio industry in the UK.  Featuring new chapters on social media and podcasting, this book offers a thorough breakdown of the knowledge and skills needed to work within the contemporary radio industry. Using examples, case studies and transcripts, it examines the various building blocks that make radio, from music scheduling to news values and from phone-ins to sports commentaries. The latest trends in contemporary audio practice are referenced throughout, including the increased adoption of smartphone technology, further consolidation within commercial radio, and the ongoing debate about the future funding of the BBC against the backdrop of an accelerated move towards remote working, the rise in popularity of podcasting and an ever more crowded media landscape.   Combining theory and practice, this textbook is ideally suited for students of radio, media, communications and journalism. It equips readers with the skills they need to not only produce good radio themselves, but to have the knowledge they need to become a critical friend of the medium.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50767563129105,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50767563325713,"sku":"GOR012229060","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52472759877905,"sku":"NLS9780367227388","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/036722738X.jpg?v=1750696707"},{"product_id":"sound-handbook-book-tim-crook-9780415551526","title":"The Sound Handbook","description":"'Tim Crook has written an important and much-needed book, and its arrival on our shelves has come at a highly appropriate time.' Professor Seán Street, Bournemouth University  The Sound Handbook maps theoretical and practical connections between the creation and study of sound across the multi-media spectrum of film, radio, music, sound art, websites, animation and computer games entertainment, and stage theatre.   Using an interdisciplinary approach Tim Crook explores the technologies, philosophies and cultural issues involved in making and experiencing sound, investigating soundscape debates and providing both intellectual and creative production information. The book covers the history, theory and practice of sound and includes practical production projects and a glossary of key terms.   The Sound Handbook is supported by a companion website, signposted throughout the book, with further practical and theoretical resources dedicated to bridging the creation and study of sound across professional platforms and academic disciplines.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51156013154577,"sku":"GOR008490520","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51450884751633,"sku":"GOR014285070","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52428316344593,"sku":"NLS9780415551526","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415551528.jpg?v=1751229898"},{"product_id":"public-relations-handbook-book-alison-theaker-9780367278908","title":"The Public Relations Handbook","description":"The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.   Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.   Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51166124212497,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51166126997777,"sku":"NIN9780367278908","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52333472448785,"sku":"NLS9780367278908","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367278901.jpg?v=1751006912"},{"product_id":"music-industry-handbook-book-paul-rutter-9781138910492","title":"The Music Industry Handbook","description":"The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today.   The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising.  The Music Industry Handbook, Second edition also includes:    in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51242076700945,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51242078535953,"sku":"NIN9781138910492","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52475715158289,"sku":"NLS9781138910492","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/113891049X.jpg?v=1751174770"},{"product_id":"television-handbook-book-bignell-9780415342520","title":"The Television Handbook","description":"Offers an introduction to the practice and theory of television, which relates media studies theories and critical approaches to practical television programme making. This title features advice on various aspects of programme making, from initial ideas to post-production processes.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51312327885073,"sku":"GOR005929906","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51768046190865,"sku":"GOR008513876","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52526850638097,"sku":"GOR003912693","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B007YZRBME.jpg?v=1750740385"},{"product_id":"public-relations-handbook-book-alison-theaker-9781032852652","title":"The Public Relations Handbook","description":"The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.  Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.  The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.  This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com\/9781032852683.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51597146784017,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51597147341073,"sku":"NGR9781032852652","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52487293993233,"sku":"NLS9781032852652","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52858524827921,"sku":"NIN9781032852652","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032852658.jpg?v=1753685745"},{"product_id":"public-relations-handbook-book-alison-theaker-9781032852683","title":"The Public Relations Handbook","description":"The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51597147570449,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51597147767057,"sku":"NGR9781032852683","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52485759828241,"sku":"NLS9781032852683","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52745780134161,"sku":"NIN9781032852683","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032852682.jpg?v=1754476343"},{"product_id":"film-handbook-book-mark-de-valk-9780415557610","title":"The Film Handbook","description":"The Film Handbook offers practical guidance on a range of traditional and independent guerrilla film production methods.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51618871083281,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51618871116049,"sku":"GOR007468659","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52536855331089,"sku":"NLS9780415557610","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415557615.jpg?v=1751428430"},{"product_id":"fashion-handbook-book-tim-jackson-9780415255790","title":"The Fashion Handbook","description":"This indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offers expert advice on careers in fashion retailing with a unique overview of the fashion industry.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52427406377233,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52427406901521,"sku":"NLS9780415255790","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415255790.jpg?v=1759160891"},{"product_id":"cyberspace-handbook-book-jason-whittaker-9780415168366","title":"The Cyberspace Handbook","description":"With over thirty illustrations, a glossary of over eighty key terms, a list of over ninety web resources, and specialist chapters on web design and journalism, this is a comprehensive guide to all aspects of new media, IT and the internet.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52521594618129,"sku":"NLS9780415168366","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415168366.jpg?v=1760571430"},{"product_id":"documentary-handbook-book-peter-lee-wright-9780415434010","title":"The Documentary Handbook","description":"From the cinematic releases of Michael Moore to Big Brother , this handbook includes interviews, case studies and illustrations and presents a critical introduction to the documentary film, its theory and changing practices.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52521748660497,"sku":"NLS9780415434010","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53081608978705,"sku":"NIN9780415434010","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415434010.jpg?v=1760572427"},{"product_id":"advertising-handbook-book-sean-brierley-9781138678828","title":"The Advertising Handbook","description":"The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.  This Fourth Edition explores the growing significance of:         the influence of ‘Big Data’ and automation in digital advertising;         tracking and profiling users across digital communications for targeted and personalised marketing communications;         the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;         the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and         the complex profile of consumer behaviour that produces new challenges for brands and branding.  Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52614036488465,"sku":"NLS9781138678828","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138678828.jpg?v=1761520121"},{"product_id":"alternative-media-handbook-book-kate-coyer-9780415359665","title":"The Alternative Media Handbook","description":"'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch. The book outlines the different types of 'alternative media' and offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it, including:         What is Alternative Media? alternative media in practice making media  getting involved.  This book will primarily appeal to students studying media freedom, alternative media, media globalization and media production as well as anyone wishing to embark on a career in this field.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52675229778193,"sku":"NLS9780415359665","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415359665.jpg?v=1762301429"},{"product_id":"magazines-handbook-book-jenny-mckay-9781138086999","title":"The Magazines Handbook","description":"The Magazines Handbook is an introductory guide to all aspects of magazine journalism and publishing. The book explores the latest innovations in digital design and delivery, whilst also reaffirming the continued importance of key journalistic skills, including good interviewing, feature writing and news writing. The book includes chapters on the visual aspects of magazines, such as illustration and picture editing, and chapters covering the business background of this increasingly global industry. Jenny McKay offers tips on training and work experience as well as outlining the function of various editorial jobs. Profiles of four young journalists give a flavour of life in the early years of a career.  Chapters include:         advice on embarking on a career in magazine journalism;      an overview of magazine design and the production process;      analysis of the state of the magazine industry today, with a look to its future;      a discussion of legal issues related to magazine journalism;      a glossary of key terms and recommended reading in every chapter.  Now in its fourth edition, The Magazines Handbook offers a nuanced and reflective account of periodical journalism, ideal for students of journalism and budding professionals who are seeking a useful starting point for wide-ranging academic discussion about magazines.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52675520430353,"sku":"NLS9781138086999","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52746997989649,"sku":"NIN9781138086999","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138086999.jpg?v=1762302095"},{"product_id":"magazines-handbook-book-jenny-mckay-9780415170352","title":"The Magazines Handbook","description":"The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and  the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist  publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. Tom Ang, University of Westminster, Tim Holmes, Cardiff University, Anthony Richards, Lambeth College","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52719968780561,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52719968813329,"sku":"GOR001492427","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415170352.jpg?v=1762982782"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/media-practice-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}