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Bevington Associate Professor of Modern Poetry; Associate  Professor of African \u0026amp; African American Studies, Duke University,  USA  Kahlil Joseph has collaborated with musicians FKA  twigs, Flying Lotus, Sampha and Shabazz Palaces among many others. He  has directed numerous films, music videos and advertisements across  Africa, America and Europe. The award-winning filmmaker's disruptive  style – which frequently merges visual representations of  transcontinental experiences with the countercultural energies of  Afrodiasporic music – challenges the Eurocentric biases underpinning  Western media. At the same time, his works generate various  contradictions and tensions because they are themselves products  situated within an economic framework of neoliberal capitalism, at once  offering alternative ways of being while, simultaneously, participating  in and thereby sustaining the social structures that they otherwise seek  to subvert and dismantle.  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This first open access sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube’s potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sound: Repeatable Culture, YouTube and Music.  The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. 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