{"title":"Praeger Series In Political Communication Ser","description":null,"products":[{"product_id":"elizabeth-hanford-dole-book-molly-m-wertheimer-9780275983789","title":"Elizabeth Hanford Dole","description":"Her trajectoryfrom Southern belle debutante to Harvard Law School student and from political wife to presidential candidate and U.S. senatoris fascinating, and the deftness with which she has been able to deflect the criticisms thrown her way is instructive for women of both political parties and for politicians of both genders.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52124925559057,"sku":"NLS9780275983789","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275983789.jpg?v=1757460467"},{"product_id":"listening-for-a-president-book-ruth-gonchar-brennan-9780275932459","title":"Listening for a President","description":"In their tenth co-authored study, Brennan and Hahn propose both a new method of biographical study for students of political communication and a new way of evaluating candidates for presidential office. The authors argue that given the biases inherent in the print and broadcast media, the only way to obtain accurate assessment about presidential candidates is to analyze information from the primary sources--the candidates themselves. They show how careful listening and rigorous analysis can enable the reader to extract reliable clues to presidential competence from the speeches, debates, press conferences, and advertising spots of the candidates. Challenging traditional rhetorical criticism in which biography is used to help evaluate speeches, Brennan and Hahn demonstrate that speeches can be effectively used to arrive at reliable evaluations of speakers.    In order to establish the need for a new approach, the authors begin with a critique of the major extant methods of political analysis (biography, psychobiography, political biography and rhetorical biography). They then respond to that need by focusing on methods of analyzing information directly from political speeches and other utterances, identifying five major arenas for evaluating candidates: personality orientation, leadership ideal, ideology, epistemology, and axiology. Each of the arenas is divided into theory and application sections, providing the reader with both the methods in practice and an understanding of why they work. The final chapter examines the relationship of the media to political analysis. 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Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted.    Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52136157708561,"sku":"NLS9780275966454","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275966454.jpg?v=1757552993"},{"product_id":"grim-fairy-tales-book-lisa-m-gring-pemble-9780275978709","title":"Grim Fairy Tales","description":"Gring-Pemble asserts that the role of language in shaping policy options is rarely studied and poorly understood. She seeks to analyze congressional hearings and debates on welfare to understand the role of language in framing welfare policy and contemporary welfare discussions.    She reviews welfare history in the United States and provides a rhetorical analysis of welfare deliberations. 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His accusers have also done their part in making the public aware of the president's real and perceived shortcomings. As the authors detail, Bill Clinton has been the subject of a tremendous, if not unprecedented, amount of scrutiny by his personal and political enemies.    Blaney and Benoit systematically review the background of the various scandals that have marred the Clinton presidency. They concentrate on the techniques used to advance the various accusations and the approaches taken by the president and his supporters to deflect the attacks. All scholars and researchers interested in political communication and rhetoric in contemporary American politics and the presidency will find this to be essential reading.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52151056728337,"sku":"NLS9780275971069","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275971069.jpg?v=1757612047"},{"product_id":"navigating-boundaries-book-brenda-marshall-9780275967789","title":"Navigating Boundaries","description":"Marshall, Mayhead, and their contributors explore the discourse women use to negotiate political boundaries. The analysis, based on the study of five governors—Nellie Tayloe Ross, Martha Layne Collins, Ann Richards, Barbara Roberts, and Christine Todd Whitman—illustrates that women bring issues of caring, empowerment, family, and inclusivity to the office. These issues contrast sharply with traditional male-centered ideologies and give renewed vigor to a revised moral point of view in contemporary politics.    The essays also demonstrate that women governors must still work within the traditional societal constructs for women. Yet, at the same time, they need to create new paradigms that redefine women's roles and exemplify that woman's place is in the private sphere and the public political arena. The work examines the common obstacles these women faced despite differences in era, political affiliation, geographic location, and ideologies. Simply by being elected, each woman operated within a public\/private sphere duality she struggled to overcome. Each woman recognized that she needed to craft appropriate rhetorical strategies to succeed in office while not abandoning the unique values and perspectives she brought to the statehouse. The essays contend that women serving in the governorship resculpt the face of the office, restructure the political landscape, and redefine women's roles. The volume will be of particular value to students and scholars dealing with issues of public address and rhetorical criticism, women's communication, political communication, and women in politics.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52152107368721,"sku":"NLS9780275967789","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275967789.jpg?v=1757615573"},{"product_id":"public-relations-inquiry-as-rhetorical-criticism-book-william-n-elwood-9780275949716","title":"Public Relations Inquiry as Rhetorical Criticism","description":"Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. 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Authors Pierce, Steger, Steel, and Lovrich address the degree to which interest groups might serve to bridge the knowledge gap between public policy processes and the citizenry in U.S. and Canadian settings.    The focus of the study is on acid rain policy in Michigan and Ontario, an area of considerable scientific and technical complexity as well as political and public interest. The authors examine how the U.S. and Canadian publics acquire, process, and communicate policy-relevant information so that it can influence policymaking. Do interest groups play the information dissemination role in a manner that could address the technical information quandary? Are interest groups playing the same or different roles in the United States and Canada? What different factors cause U.S. and Canadian interest groups to behave as they do in the political arena? 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Using an historical-critical research method, Moya Ann Ball traces the Vietnam decisions from the combative rhetoric of Kennedy's presidential campaign through the creation of a small group communication culture in the Kennedy administration, which, sustained and reinforced in the Johnson administration, became the motivating force behind the decisions to overtly escalate the war in July 1965. Ball asserts that this small group communication culture was formed by the convergence of such characteristics as the decision-making group's assembly effect, the group's reaction to situational demands, the sharing of dramatic communication, and normative behavior.    The analysis is based on primary sources (many of them declassified through the author's efforts) from the Kennedy and Johnson Libraries, and on correspondence and interviews with advisors such as McGeorge Bundy, Robert S. McNamara, Walt W. Rostow, Dean Rusk, and James C. Thomson. 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This work is a timely critique for researchers and students of political communication, Congress, and democratic theory.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52483416719633,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52483417932049,"sku":"NLS9780275965679","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275965679.jpg?v=1759854692"},{"product_id":"political-communication-ethics-book-robert-e-denton-jr-9780275964825","title":"Political Communication Ethics","description":"This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. 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Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasian unimaginable to by earlier whistle-stoppers such as Harry Truman.    As Selnow shows, American political campaigns have an extraordinary affinity for electronic devices. They have seized upon electronic bulletin boards, home pages, and electronic libraries. Since political campaigns are communication campaigns, Selnow concludes that candidates who successfully inform, persuade, enlighten, and even confuse voters will win votes. Selnow also examines the debate between those who argue that new technologies have improved efficiency and those who believe that the innovations have affected society in other ways. 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