{"title":"Professional Development S","description":null,"products":[{"product_id":"marketing-plans-book-malcolm-mcdonald-9780750641166","title":"Marketing Plans","description":"This text explains the whole process of marketing planning, from the initial assessment of a company's business plan, to ensuring a company achieves its profit target. It also provides a step-by-step plan for the reader to devise their own marketing plan.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49533560750353,"sku":"GOR013471894","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49580405981457,"sku":"GOR001416226","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750641169.jpg?v=1750881286"},{"product_id":"cim-handbook-of-export-marketing-book-chris-j-noonan-9780750625739","title":"CIM Handbook of Export Marketing","description":"This is a guide to the problems faced by exporting companies when they set up overseas. It provides logical and practical explanations of export-market management steps and features case studies. Each chapter contains bullet-point lists and check lists.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594106249489,"sku":"GOR007131076","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750625732.jpg?v=1751361305"},{"product_id":"retail-marketing-plans-book-malcolm-mcdonald-9780750620215","title":"Retail Marketing Plans","description":"This text addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. The book is intended to show marketing managers and directors within the sector how best to achieve their long-term goals.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49597033414929,"sku":"GOR001936284","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750620218.jpg?v=1751075618"},{"product_id":"managing-your-marketing-career-book-andrew-crofts-9780750601528","title":"Managing Your Marketing Career","description":"This is part of a series specifically designed, developed and progressively updated over a number of years to support students studying for the Chartered Institute of Marketing's certificate and diploma qualifications.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49609156985105,"sku":"GOR003676009","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750601523.jpg?v=1751232824"},{"product_id":"marketing-in-the-not-for-profit-sectors-book-margaret-kinnell-evans-9780750622349","title":"Marketing in the Not-for-profit Sectors","description":"Government changes in legislation have forced the not-for-profit sectors to change their customer focused philosophy to that of market-place economics. Recent research is included and the theoretical principles of marketing and competent management are applied to not-for-profit sectors. The not-for-profit sectors include the areas of education, health, social services, leisure, libraries and the voluntary sector. The emphasis of this book lies with the development of appropriate marketing practices leading to quality care. Practical case studies illustrate the text showing how benefits in the changing climate can occur. The advantages are quality service, meeting customers' expectations and successfully working within limited budgets.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49622252224785,"sku":"GOR001868646","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750622342.jpg?v=1750702049"},{"product_id":"marketing-research-for-managers-book-sunny-crouch-9780750604888","title":"Marketing Research for Managers","description":"The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. This third edition features material that highlights the impact of new technology, as well as case sudies and examples. The development of the \"knowledge economy\", an analysis of customer relationship management, and a comprehensive discussion of electronic techniques are all covered.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49633621016849,"sku":"GOR001705672","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750604883.jpg?v=1751296107"},{"product_id":"relationship-marketing-book-martin-christopher-9780750609784","title":"Relationship Marketing","description":"The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the customers back for more. Relationship marketing emphasizes both quality and customer service and how these can be managed towards closing the \"quality gap\" between what customers expect and what they get.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49648356458769,"sku":"GOR004431037","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50358280356113,"sku":"CIN0750609788G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50555077493009,"sku":"GOR004903822","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53338749993233,"sku":"GOR010377761","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750609788.jpg?v=1751075612"},{"product_id":"trade-marketing-strategies-book-geoffrey-randall-9780750620123","title":"Trade Marketing Strategies","description":"Develops and promotes strategies for marketing to the retailing trade, explaining how manufacturers must build and maintain strong brands and deliver outstanding customer service to retailers. The text is aimed at managers who are responsible for finding practical solutions to marketing problems.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50255090385169,"sku":"GOR001542859","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53632427458833,"sku":"GOR005381984","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750620129.jpg?v=1751263758"},{"product_id":"market-focus-book-rick-brown-9780750608879","title":"Market Focus","description":"The field of strategic marketing has been the subject of much change and revision. Ideas have been constantly revised, and new concepts developed which are used alongside the old. This book attempts to bring some order to this confused picture by presenting an integrated model of strategic management as the basis of a company-wide strategic management philosophy. The outcome of this integrated approach is the ability to develop focused, practical and actionable marketing plans, to provide a constant reference point for line management implementation. The book also underlines the need for the entire organization to be involved in the market focus process, and outlines a means of doing this through the establishment of a market focus council.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50645288091921,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50645288157457,"sku":"GOR001792052","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750608870.jpg?v=1751328611"},{"product_id":"below-the-line-promotion-book-john-wilmshurst-9780750605489","title":"Below-the-Line Promotion","description":"More money is spent on promoting a company and its products in below-the-line activities than on traditional advertising. This book draws together key elements such as the various types of below-the-line activities (from sales promotion to merchandising) for practitioners and students alike.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53042992972049,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53042993201425,"sku":"GOR003905206","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780750605489.jpg?v=1768903179"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/professional-development-s-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}