{"title":"Routledge New Directions In Pr And Communication Research Ser","description":null,"products":[{"product_id":"community-building-and-early-public-relations-book-donnalyn-pompper-9780367679361","title":"Community Building and Early Public Relations","description":"From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian\/White male-gendered history in the U.S.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698371629329,"sku":"NGR9780367679361","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51284843462929,"sku":"NIN9780367679361","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52482703819025,"sku":"NLS9780367679361","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367679361.jpg?v=1786111273"},{"product_id":"public-relations-and-participatory-culture-book-amber-hutchins-9780367359010","title":"Public Relations and Participatory Culture","description":"Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51001465962769,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51001467633937,"sku":"NIN9780367359010","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52531335561489,"sku":"NLS9780367359010","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367359014.jpg?v=1750739246"},{"product_id":"popular-culture-and-social-change-book-kate-fitch-9780367559403","title":"Popular Culture and Social Change","description":"With the growth in sociocultural perspectives on PR, and the changing contemporary culture in which it plays a significant role, this book will be valued by all public relations scholars interested in pop culture, participatory culture, media representations, and critical perspectives on the industry.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51001585991953,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51001588842769,"sku":"NIN9780367559403","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52151304913169,"sku":"NLS9780367559403","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367559404.jpg?v=1751133956"},{"product_id":"public-interest-communication-book-jane-johnston-9780367665982","title":"Public Interest Communication","description":"This book combines the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations to develop a new concept of public interest communication. It develops this within key social and cultural contexts that resonate globally - health, community, media and the environmen","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51001633603857,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51001636782353,"sku":"NIN9780367665982","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52407025729809,"sku":"NLS9780367665982","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367665980.jpg?v=1751390279"},{"product_id":"public-relations-and-whistleblowing-book-cary-a-greenwood-9781032005379","title":"Public Relations and Whistleblowing","description":"There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives' attitudes and relationships toward their organizations and their impact on whistleblowing.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51017425617169,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51017429188881,"sku":"NIN9781032005379","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52474849100049,"sku":"NLS9781032005379","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032005378.jpg?v=1786091110"},{"product_id":"digital-public-relations-and-marketing-communication-trends-in-africa-book-anne-w-njathi-9781032689616","title":"Digital Public Relations and Marketing Communication Trends in Africa","description":"\u003cp\u003eThe uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa.\u003c\/p\u003e\u003cp\u003eThis book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Public Relations and Marketing Communication Trends in Africa\u003c\/i\u003e provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51017897148689,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51017899180305,"sku":"NIN9781032689616","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52598321283345,"sku":"NLS9781032689616","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032689617.jpg?v=1785812856"},{"product_id":"public-relations-and-nation-building-book-margalit-toledano-9780415698924","title":"Public Relations and Nation Building","description":"Public Relations and Nation Building contends that the story of Israeli public relations and public relations practitioners has never been told. It tells their story through the roles they played in shaping key discourses, narratives, and symbols in Israels history.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51095324688657,"sku":"NIN9780415698924","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52424775401745,"sku":"NLS9780415698924","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415698928.jpg?v=1786111132"},{"product_id":"corporate-social-responsibility-and-environmental-affairs-in-the-british-press-book-martina-topic-9780367550110","title":"Corporate Social Responsibility and Environmental Affairs in the British Press","description":"An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51149672677649,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51149674971409,"sku":"NIN9780367550110","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52476137308433,"sku":"NLS9780367550110","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367550113.jpg?v=1785965909"},{"product_id":"international-public-relations-book-ian-somerville-9781138860131","title":"International Public Relations","description":"\u003cp\u003e\u003cem\u003eInternational Public Relations: Perspectives from deeply divided societies\u003c\/em\u003e is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. \u003c\/p\u003e\u003cp\u003ePresenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. \u003c\/p\u003e\u003cp\u003eFeaturing a uniquely wide range of original empirical research, including studies from Israel\/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies.\u003c\/p\u003e\u003cp\u003eWith a Foreword by Krishnamurthy Sriramesh, Editor of \u003cem\u003eThe Global Public Relations Handbook\u003c\/em\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51170212118801,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51170214117649,"sku":"NIN9781138860131","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52475038728465,"sku":"NLS9781138860131","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138860131.jpg?v=1786098695"},{"product_id":"public-relations-cooperation-and-justice-book-charles-marsh-9781138944206","title":"Public Relations, Cooperation, and Justice","description":"\u003cp\u003eModern approaches to public relations cluster into three camps along a continuum: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003econflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eredressed egoism, e.g. subsidies to redress PR’s egoistic nature; and \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eforms of self-interested cooperation, e.g. fully functioning society theory. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e \u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePublic Relations, Cooperation, and Justice\u003c\/em\u003e\u003c\/p\u003e\u003cem\u003e draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.\u003c\/em\u003e\u003cp\u003e\u003cem\u003eThis is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.\u003c\/em\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51170226733329,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51170228928785,"sku":"NIN9781138944206","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52475161182481,"sku":"NLS9781138944206","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138944203.jpg?v=1785971353"},{"product_id":"challenging-corporate-social-responsibility-book-jessalynn-r-strauss-9780367868543","title":"Challenging Corporate Social Responsibility","description":"This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51184729817361,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51184732274961,"sku":"NIN9780367868543","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52533261861137,"sku":"NLS9780367868543","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367868547.jpg?v=1786009727"},{"product_id":"public-relations-and-the-history-of-ideas-book-simon-moore-9780367867416","title":"Public Relations and the History of Ideas","description":"Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the proc","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51184730145041,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51184732242193,"sku":"NIN9780367867416","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521371566353,"sku":"NLS9780367867416","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367867419.jpg?v=1786054551"},{"product_id":"strategic-silence-book-roumen-dimitrov-9780367874667","title":"Strategic Silence","description":"Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical?         Using a format of multiple short chapters and p","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51184735879441,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51184738468113,"sku":"NIN9780367874667","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52533084586257,"sku":"NLS9780367874667","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367874660.jpg?v=1785759279"},{"product_id":"public-relations-cooperation-and-justice-book-charles-marsh-9780367874186","title":"Public Relations, Cooperation, and Justice","description":"Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51184736862481,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51184739057937,"sku":"NIN9780367874186","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52533061812497,"sku":"NLS9780367874186","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367874180.jpg?v=1786103559"},{"product_id":"public-relations-and-nation-building-book-margalit-toledano-9780367866693","title":"Public Relations and Nation Building","description":"Public Relations and Nation Building contends that the story of Israeli public relations and public relations practitioners has never been told. It tells their story through the roles they played in shaping key discourses, narratives, and symbols in Israel's history.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51189050179857,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51189052539153,"sku":"NIN9780367866693","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52533216739601,"sku":"NLS9780367866693","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367866692.jpg?v=1785872246"},{"product_id":"financial-communication-book-keith-butterick-9780367340384","title":"Financial Communication","description":"\u003cp\u003eThis essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations (PR) and investor relations, and the dominant paradigm of shareholder value. This book explores how the dominant paradigm in financial PR is based on the methodologically and historically incorrect assumption of symmetrical communication.\u003c\/p\u003e\u003cp\u003eHighlighting the importance of financial communications in the corporate hierarchy where it is often a direct function of the Finance Director, this book critically assesses its ideological role in normalising the idea and role of ‘the market’ and promotes the neoliberal view that the sole function of the public company is to increase shareholder value. It opens up new theoretical perspectives by considering retail investor behaviour from the perspective of fandom theory through the behaviour of investors during financial booms, busts and bubbles.\u003c\/p\u003e\u003cp\u003eThis volume will be of interest to researchers in the fields of PR, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":51215775006993,"sku":"NGR9780367340384","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521100673297,"sku":"NLS9780367340384","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":54112134070545,"sku":"NIN9780367340384","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367340380.jpg?v=1786097269"},{"product_id":"public-relations-ethics-and-professionalism-book-johanna-fawkes-9780415630382","title":"Public Relations Ethics and Professionalism","description":"\u003cp\u003eDo professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.\u003c\/p\u003e\u003cp\u003eThis book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good\/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.\u003c\/p\u003e\u003cp\u003eThis thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51226190610705,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51226192412945,"sku":"NIN9780415630382","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521643442449,"sku":"NLS9780415630382","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/041563038X.jpg?v=1785857586"},{"product_id":"strategic-communications-in-russia-book-katerina-tsetsura-9780367543372","title":"Strategic Communications in Russia","description":"This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51296711246097,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51296714522897,"sku":"NIN9780367543372","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52133462245649,"sku":"NLS9780367543372","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367543370.jpg?v=1750974377"},{"product_id":"propaganda-and-public-relations-in-military-recruitment-book-brendan-maartens-9780367641016","title":"Propaganda and Public Relations in Military Recruitment","description":"This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51296745783569,"sku":"NIN9780367641016","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52434473091345,"sku":"NLS9780367641016","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367641011.jpg?v=1785947994"},{"product_id":"corporate-social-responsibility-and-environmental-affairs-in-the-british-press-book-martina-topic-9780367550202","title":"Corporate Social Responsibility and Environmental Affairs in the British Press","description":"\u003cp\u003eAn ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an ecofeminist sense-making analysis of media coverage of food waste, global warming, plastic, economic growth and CSR, the author shows how the press discourse in writing is always similar and serves to preserve the status quo with CSR being just a smokescreen that saved capitalism and just one cog in the wheel of neoliberalism. While available research offers perspectives from business and public relations studies, looking at how CSR is implemented and how it contributes towards the reputation of businesses, this book explores how the media enforce CSR discourse while at the same time arguing for environmental preservation.\u003c\/p\u003e\u003cp\u003eThe book presents a combination of quantitative and qualitative methods to explain how and why CSR is being pushed forward by the news media, and how the media preserves the status quo by creating moral panic on environmental issues while at the same time pushing for CSR discourse and economic growth, which only contributes towards environmental degradation. The original research presented in the book looks at how the media write about economic growth, plastics, food waste, CSR and global warming. This interdisciplinary study draws on ecofeminist theory and media feminist theory to provide a novel analysis of CSR, making the case that enforcing CSR as a way to do business damages the environment and that the media enforce a neoliberal discourse of promoting both economic growth and environmentalism, which does not go together.\u003c\/p\u003e\u003cp\u003eExamining the UK media as a case study, a detailed methodological account is provided so that the study can be repeated and compared elsewhere. The book is aimed at academics and researchers in business and media studies, as well as those in women’s studies. It will also be relevant to scholars in business management and marketing.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51306046816529,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51306049667345,"sku":"NIN9780367550202","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52531685523729,"sku":"NLS9780367550202","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367550202.jpg?v=1786106519"},{"product_id":"strategic-communication-social-media-and-democracy-book-w-timothy-coombs-9781138497412","title":"Strategic Communication, Social Media and Democracy","description":"\u003cp\u003eToday almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic Communication, Social Media and Democracy \u003c\/i\u003eprovides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.\u003c\/p\u003e\u003cp\u003eThis innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51381386576145,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51381386772753,"sku":"GOR014248397","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52681635496209,"sku":"NLS9781138497412","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/113849741X.jpg?v=1786107439"},{"product_id":"public-relations-and-death-book-roumen-dimitrov-9781138098480","title":"Public Relations and Death","description":"\u003cp\u003eThis volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. Beyond its natural inevitability, death has functioned as a potent instrument for image and reputation management, the legitimisation of authority, and the construction of collective memory. From antiquity to the digital era, communicative practices have employed death not merely to commemorate the deceased, but also as a mechanism to consolidate dynastic power, disseminate ideological frameworks, and exert influence over the living. Relations \u003ci\u003eto\u003c\/i\u003e death and relations \u003ci\u003ethrough\u003c\/i\u003e death shape the society’s past, present and future.\u003c\/p\u003e\u003cp\u003eThis generative study explores the tensions between individual memory and official historiography, the strategic use of selective commemoration to legitimate political and cultural power and the role of public relations in shaping narratives of life and death across the arts, media, and political discourse.\u003c\/p\u003e\u003cp\u003eThis comprehensive volume will be of interest to scholars and researchers of public relations, communication studies, promotional marketing and public diplomacy as well as critical historiography, thanatology, sociology, political philosophy, garbology, and discursive approaches to age and death.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51903247909137,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51903247974673,"sku":"NGR9781138098480","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52970545938705,"sku":"NLS9781138098480","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138098480.jpg?v=1786105403"},{"product_id":"positioning-theory-and-strategic-communication-book-melanie-james-9781138497368","title":"Positioning Theory and Strategic Communication","description":"This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52133857820945,"sku":"NLS9781138497368","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138497368.jpg?v=1785804120"},{"product_id":"gender-and-public-relations-book-christine-daymon-9781138206083","title":"Gender and Public Relations","description":"\u003cp\u003eAlthough there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.\u003c\/p\u003e\u003cp\u003eThis book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe production of social meaning and power relations \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eadvocacy and activist campaigns for social and political change\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe negotiation of identity, diversity and cultural practice\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ecelebrity, bodies, fashion and harassment in the workplace\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003enotions of managing reputation and communicating policy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices.\u003c\/p\u003e\u003cp\u003eWinner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52141684228369,"sku":"NLS9781138206083","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138206083.jpg?v=1786102619"},{"product_id":"public-relations-ethics-and-professionalism-book-johanna-fawkes-9781138062528","title":"Public Relations Ethics and Professionalism","description":"\u003cp\u003eDo professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.\u003c\/p\u003e\u003cp\u003eThis book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good\/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.\u003c\/p\u003e\u003cp\u003eThis thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52142036615441,"sku":"NLS9781138062528","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138062528.jpg?v=1786098938"},{"product_id":"climate-change-denial-and-public-relations-book-jordi-xifra-9780367785871","title":"Climate Change Denial and Public Relations","description":"This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52147480985873,"sku":"NLS9780367785871","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367785871.jpg?v=1786015378"},{"product_id":"popular-culture-and-social-change-book-kate-fitch-9781138702806","title":"Popular Culture and Social Change","description":"\u003cp\u003e\u003cem\u003ePopular Culture and Social Change: The Hidden Work of Public Relations\u003c\/em\u003e argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice.\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThis book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. \u003c\/p\u003e\u003cp\u003eDrawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52334782316817,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52334782906641,"sku":"NLS9781138702806","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138702806.jpg?v=1786093560"},{"product_id":"communicating-in-extreme-crises-book-w-coombs-9780367556815","title":"Communicating in Extreme Crises","description":"This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52334936686865,"sku":"NLS9780367556815","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367556815.jpg?v=1786106646"},{"product_id":"climate-change-denial-and-public-relations-book-jordi-xifra-9780815358831","title":"Climate Change Denial and Public Relations","description":"This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52337303552273,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52337304666385,"sku":"NLS9780815358831","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780815358831.jpg?v=1785874900"},{"product_id":"strategic-silence-book-roumen-dimitrov-9781138100039","title":"Strategic Silence","description":"\u003cp\u003eMainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? \u003c\/p\u003e\u003cp\u003eSilence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. \u003c\/p\u003e\u003cp\u003eDrawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent?\u003c\/p\u003e\u003cp\u003eUsing a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52403114672401,"sku":"NLS9781138100039","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53082871464209,"sku":"NIN9781138100039","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138100039.jpg?v=1758759865"},{"product_id":"pathways-to-public-relations-book-burton-st-john-iii-9780415660358","title":"Pathways to Public Relations","description":"Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52426356130065,"sku":"NLS9780415660358","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013874737425,"sku":"NIN9780415660358","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415660358.jpg?v=1786106441"},{"product_id":"public-relations-branding-and-authenticity-book-sian-rees-9781032175188","title":"Public Relations, Branding and Authenticity","description":"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52427020828945,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52427021680913,"sku":"NLS9781032175188","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032175188.jpg?v=1786441777"},{"product_id":"community-building-and-early-public-relations-book-donnalyn-pompper-9780367224011","title":"Community Building and Early Public Relations","description":"From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Womens Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian\/White male-gendered history in the U.S.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52433200906513,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52433201463569,"sku":"NLS9780367224011","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367224011.jpg?v=1786442729"},{"product_id":"public-relations-and-the-corporate-persona-book-burton-saint-john-iii-9781138945012","title":"Public Relations and the Corporate Persona","description":"\u003cp\u003eFor much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the \"corporate persona\", they aimed to convince citizens that they share common aspirations - and moreover that their corporate \"soul\" works as a beneficent force in society.\u003c\/p\u003e\u003cp\u003eThrough examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.\u003c\/p\u003e\u003cp\u003eThis original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52455134789905,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52455135183121,"sku":"NLS9781138945012","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138945012.jpg?v=1785908477"},{"product_id":"public-relations-branding-and-authenticity-book-sian-rees-9780367077655","title":"Public Relations, Branding and Authenticity","description":"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52462602289425,"sku":"NLS9780367077655","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53081503662353,"sku":"NIN9780367077655","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367077655.jpg?v=1785975058"},{"product_id":"propaganda-and-public-relations-in-military-recruitment-book-brendan-maartens-9780367333928","title":"Propaganda and Public Relations in Military Recruitment","description":"This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52471894540561,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52471895195921,"sku":"NLS9780367333928","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367333928.jpg?v=1786087580"},{"product_id":"public-relations-and-whistleblowing-book-cary-a-greenwood-9781138293779","title":"Public Relations and Whistleblowing","description":"There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives' attitudes and relationships toward their organizations and their impact on whistleblowing.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52472969953553,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52472971100433,"sku":"NLS9781138293779","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138293779.jpg?v=1786089890"},{"product_id":"positioning-theory-and-strategic-communication-book-melanie-james-9780415532631","title":"Positioning Theory and Strategic Communication","description":"This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52475102396689,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52475103838481,"sku":"NLS9780415532631","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415532631.jpg?v=1786101043"},{"product_id":"public-relations-and-the-history-of-ideas-book-simon-moore-9780415634540","title":"Public Relations and the History of Ideas","description":"Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the process.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52475694547217,"sku":"NLS9780415634540","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013874704657,"sku":"NIN9780415634540","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415634540.jpg?v=1786077608"},{"product_id":"public-relations-and-participatory-culture-book-amber-hutchins-9781138787728","title":"Public Relations and Participatory Culture","description":"\u003cp\u003eWhile public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.\u003c\/p\u003e\u003cp\u003eThe established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. \u003c\/p\u003e\u003cp\u003eThis innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52475777286417,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52475778531601,"sku":"NLS9781138787728","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138787728.jpg?v=1759843052"},{"product_id":"strategic-communications-in-russia-book-katerina-tsetsura-9780367893927","title":"Strategic Communications in Russia","description":"This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52521392800017,"sku":"NLS9780367893927","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367893927.jpg?v=1760569930"},{"product_id":"public-relations-of-everything-book-robert-e-brown-9780415640459","title":"The Public Relations of Everything","description":"\u003cp\u003eThe public relations of \"everything\" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. \u003c\/p\u003e\u003cp\u003eIn the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. \u003c\/p\u003e\u003cp\u003eBased on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52521665462545,"sku":"NLS9780415640459","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013871198481,"sku":"NIN9780415640459","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415640459.jpg?v=1786279721"},{"product_id":"gender-and-public-relations-book-christine-daymon-9780415505550","title":"Gender and Public Relations","description":"\u003cp\u003eAlthough there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.\u003c\/p\u003e\u003cp\u003eThis book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe production of social meaning and power relations \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eadvocacy and activist campaigns for social and political change\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe negotiation of identity, diversity and cultural practice\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ecelebrity, bodies, fashion and harassment in the workplace\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003enotions of managing reputation and communicating policy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices.\u003c\/p\u003e\u003cp\u003eWinner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52521852207377,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521852535057,"sku":"NLS9780415505550","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415505550.jpg?v=1786090602"},{"product_id":"challenging-corporate-social-responsibility-book-jessalynn-r-strauss-9780415706377","title":"Challenging Corporate Social Responsibility","description":"\u003cp\u003eThe concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions.\u003c\/p\u003e\u003cp\u003eArguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance.\u003c\/p\u003e\u003cp\u003eThrough in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522120741137,"sku":"NLS9780415706377","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013883420945,"sku":"NIN9780415706377","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415706377.jpg?v=1760575123"},{"product_id":"social-media-and-public-relations-book-judy-motion-9780415856263","title":"Social Media and Public Relations","description":"\u003cp\u003eSocial media is having a profound, but not yet fully understood impact on public relations. In the 24\/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?\u003c\/p\u003e\u003cp\u003eThe purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force \"false PR friends\" to be less so.\u003c\/p\u003e\u003cp\u003eThis timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.\u003c\/p\u003e\u003cp\u003eWinner of the 2016 NCA PRIDE Award for best book\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522290807057,"sku":"NLS9780415856263","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013894299921,"sku":"NIN9780415856263","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415856263.jpg?v=1786102995"},{"product_id":"corporate-social-responsibility-sustainability-and-public-relations-book-donnalyn-pompper-9780415855914","title":"Corporate Social Responsibility, Sustainability and Public Relations","description":"This book probes how\/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522298245393,"sku":"NLS9780415855914","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415855914.jpg?v=1786107668"},{"product_id":"public-relations-and-the-corporate-persona-book-burton-saint-john-iii-9780367874650","title":"Public Relations and the Corporate Persona","description":"Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.        This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52533554872593,"sku":"NLS9780367874650","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367874650.jpg?v=1785962818"},{"product_id":"global-foundations-of-public-relations-book-robert-e-brown-9781032054759","title":"The Global Foundations of Public Relations","description":"\u003cp\u003e\u003cem\u003eThe Global Foundations of Public Relations: Humanism, China and the West\u003c\/em\u003e explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. \u003c\/p\u003e\u003cp\u003eAs the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. \u003c\/p\u003e\u003cp\u003eThis innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52589074120977,"sku":"NLS9781032054759","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032054759.jpg?v=1786106024"},{"product_id":"strategic-communication-social-media-and-democracy-book-w-timothy-coombs-9781138841161","title":"Strategic Communication, Social Media and Democracy","description":"\u003cp\u003eToday almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic Communication, Social Media and Democracy \u003c\/i\u003eprovides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.\u003c\/p\u003e\u003cp\u003eThis innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52614108250385,"sku":"NLS9781138841161","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138841161.jpg?v=1786109898"},{"product_id":"political-reputation-management-book-christian-schnee-9781138796560","title":"Political Reputation Management","description":"\u003cp\u003eIt is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative.\u003c\/p\u003e\u003cp\u003eBased on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management.\u003c\/p\u003e\u003cp\u003eThis will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52617584050449,"sku":"NLS9781138796560","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138796560.jpg?v=1786276984"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/routledge-new-directions-in-pr-and-communication-research-ser-book-series.oembed?page=4","provider":"World of Books ","version":"1.0","type":"link"}