{"title":"Seven C's Of Creativity Ser","description":null,"products":[{"product_id":"power-of-consumer-creativity-book-marie-taillard-9783031962462","title":"The Power of Consumer Creativity","description":"This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52500737491217,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52500738277649,"sku":"NGR9783031962462","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783031962462.jpg?v=1760138787"},{"product_id":"cyber-creativity-process-book-giovanni-emanuele-corazza-9783031845345","title":"The Cyber-Creativity Process","description":"This edited book explores the process of creating using the seven C's of creativity framework. It discusses the creative process as a collaboration between humans and Artificial Intelligence (AI), here identified as the cyber-creativity process. Through nine chapters written by leading scholars in the field, this collection delves into the rapidly emerging area of Generative-AI (Gen-AI) applications and sheds light on the parts of the creative process that will remain fundamentally human throughout the foreseeable future, as well as those that will benefit more from AI-augmentation.    Drawing on the dynamic definition of creativity, the contents encompass the Dynamic Universal Creative Process (DUCP) and the DA VINCI model, the design principles of Gen-AI algorithms, the cyber-creativity process in education, journalism, design, fashion, music, and its implications on intellectual property protection.    A timely reflection on the complex and evolving relation between creativity and technology, this volume will interest academics, researchers, and students alike across humanities, social and hard sciences.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52634032472337,"sku":"NLS9783031845345","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783031845345.jpg?v=1761866598"},{"product_id":"creations-book-david-h-cropley-9783031824142","title":"Creations","description":"This edited book explores creative products (i.e. Creations) as part of the seven C's of creativity framework. Through nine chapters, leading scholars in the field explore five different domains (education, crime\/terrorism, music, science and engineering) addressing the nature of the creations in each given domain, and the criteria by which creations in that domain are judged. Drawing together key, underpinning concepts from the science of creativity, the book delves into the history of creativity research applied to products to then explore new concepts that are impacting on research, especially the role of artificial intelligence in supporting the development and assessment of creative products.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52685011353873,"sku":"NLS9783031824142","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783031824142.jpg?v=1770289084"},{"product_id":"collaborations-in-creativity-book-nathalie-bonnardel-9783032077523","title":"Collaborations in Creativity","description":"This edited book explores the nature of creative activities using the seven C’s of creativity framework, with a focus on collaboration. Addressing both Human-Human collaboration and Human-Computer collaboration with different technologies, it explores the relationships and constraints involved in collaborations amongst individuals, teams, and organizations, and offers valuable insights into the role of AI and robots in creative activities. Throughout the chapters, leading scholars in complementary fields (e.g., cognitive, ergonomics, social, industrial \u0026amp; organizational, educational psychology, as well as engineering and media architecture) discuss different types of collaboration in creative situations, including working groups and interactions with AI-enabled technologies (e.g., generative AI and social robots), analyze their barriers and challenges, propose models of these complex activities, and suggest ways to achieve efficient collaborative creative activities that are tailored to the needs of humans and the environments in which they operate.   A useful read for anyone involved in fields requiring collective creativity, such as design, team management, ergonomics, engineering, teaching, creative writing, filmmaking, or the arts, this book also advances research in creativity studies by combining theoretical and applied approaches.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53158810485009,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53158810714385,"sku":"NLS9783032077523","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783032077523.jpg?v=1772063560"},{"product_id":"creators-book-zorana-ivcevic-9783032091741","title":"Creators","description":"This book asks what are key psychological attributes of creative individuals, from personality to cognitive abilities to motivation and values, to their self and identity development, and to mental health and well-being. Through nine chapters, leading scholars review existing research and discuss where the new science of creativity is heading. The book goes beyond description of creators in terms of broad personality traits and engages with the ongoing debates in creativity scholarship about domain generality vs. specificity, levels of creativity, and nature of creativity as a transformative power for good vs. dark and harmful creativity. Contributions addressing how creators see themselves, how they think, and what drives them are brought together to formulate a new model of the creative person. Using a systems approach to personality psychology as theoretical framework, this book shows how a more nuanced description of the creative person can support the development of creative individuals.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":53265041948945,"sku":"NGR9783032091741","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783032091741.jpg?v=1773876404"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/seven-c-s-of-creativity-ser-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}