{"title":"Simplicity: Design Technology Business Life Ser","description":null,"products":[{"product_id":"laws-of-simplicity-book-john-maeda-9780262539470","title":"The Laws of Simplicity","description":"Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte \"read me\" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.  Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of \"improved\" so that it doesn't always mean something more, something added on.  Maeda's first law of simplicity is \"Reduce.\" It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: \"Failure: Accept the fact that some things can never be made simple.\" Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls \"The One,\" tells us: \"Simplicity is about subtracting the obvious, and adding the meaningful.\"","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49591297409297,"sku":"GOR011098879","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49726446240017,"sku":"CIN0262539470VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738908696849,"sku":"NGR9780262539470","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50130185748753,"sku":"CIN0262539470G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50346434625809,"sku":"CIN0262539470A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50914955493649,"sku":"GOR013463350","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51000609636625,"sku":"NIN9780262539470","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53028714905873,"sku":"GOR012984502","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262539470.jpg?v=1759230697"},{"product_id":"storm-of-creativity-book-kyna-leski-9780262539494","title":"The Storm of Creativity","description":"\u003cb\u003eThe stages of the creative process-from \"unlearning\" to beginning again-seen through examples from the practice of artists, architects, poets, and others.\u003c\/b\u003e \u003cp\u003eAlthough each instance of creativity is singular and specific, Kyna Leski tells us, the creative process is universal. Artists, architects, poets, inventors, scientists, and others all navigate the same stages of the process in order to discover something that does not yet exist. All of us must work our way through the empty page, the blank screen, writer's block, confusion, chaos, and doubt. In this book, Leski draws from her observations and experiences as a teacher, student, maker, writer, and architect to describe the workings of the creative process.\u003c\/p\u003e \u003cp\u003eLeski sees the creative process as being like a storm; it slowly begins to gather and take form until it overtakes us-if we are willing to let it. It is dynamic, continually in motion; it starts, stops, rages and abates, ebbs and flows. In illustrations that accompany each chapter, she maps the arc of the creative process by tracing the path of water droplets traveling the stages of a storm.\u003c\/p\u003e \u003cp\u003eLeski describes unlearning, ridding ourselves of preconceptions; only when we realize what we don't know can we pose the problem that we need to solve. We gather evidence-with notebook jottings, research, the collection of objects-propelling the process. We perceive and conceive; we look ahead without knowing where we are going; we make connections. We pause, retreat, and stop, only to start again. To illustrate these stages of the process, Leski draws on examples of creative practice that range from Paul Klee to Steve Jobs, from the discovery of continental drift to the design of Antoni Gaudi's Sagrada Familia.\u003c\/p\u003e \u003cp\u003eCreativity, Leski tells us, is a path with no beginning or end; it is ongoing. This revelatory view of the creative process will be an essential guide for anyone engaged in creative discovery.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Creative Process\u003cbr\u003e\u003c\/b\u003eUnlearning\u003cbr\u003e Problem Making\u003cbr\u003e Gathering and Tracking\u003cbr\u003e Propelling\u003cbr\u003e Perceiving and Conceiving\u003cbr\u003e Seeing Ahead\u003cbr\u003e Connecting\u003cbr\u003e Pausing\u003cbr\u003e Continuing\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737998795025,"sku":"NGR9780262539494","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51527668007185,"sku":"CIN0262539497G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52153194709265,"sku":"CIN0262539497VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262539497.jpg?v=1750843827"},{"product_id":"mismatch-book-kat-holmes-9780262539487","title":"Mismatch","description":"How inclusive methods can build elegant design solutions that work for all.Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20\/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects with rather than for excluded users—can create elegant solutions that work well and benefit all.  Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars.  Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738890150161,"sku":"NGR9780262539487","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50004571586833,"sku":"CIN0262539489G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50281778512145,"sku":"CIN0262539489VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50302260281617,"sku":"GOR013918662","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51000595579153,"sku":"NIN9780262539487","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53478096175377,"sku":"CIN0262539489A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262539489.jpg?v=1750738484"},{"product_id":"reimagining-design-book-kevin-g-bethune-9780262046503","title":"Reimagining Design","description":"The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.  Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.   In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.   Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49741165199633,"sku":"NGR9780262046503","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50031707324689,"sku":"CIN0262046504G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50099547668753,"sku":"GOR013855010","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50100464484625,"sku":"GOR012162509","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50264696193297,"sku":"CIN0262046504VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262046504.jpg?v=1750738400"},{"product_id":"reimagining-design-book-kevin-g-bethune-9780262548472","title":"Reimagining Design","description":"The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.  Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.  In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.  Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. 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The book which derives its title from the Spanish word for  sense  or  to make sense of  offers practical insights and inspiring stories about the importance of embracing and celebrating one s personal and professional experience. A pathbreaking guide for aspiring leaders, particularly women and underrepresented minorities, it showcases how empathy, creativity, and iterative problem-solving can be powerful tools in navigating and excelling in corporate environments. Rand offers a compelling and inspiring account of how she navigated personal and professional challenges throughout her life, from losing her mother to breast cancer at 16 to battling the stagnation, sexism, and the micro- and macro-aggressions she encountered in the workplace. Throughout the book, she explores the vital importance of resilience, humility, and the power of instincts, providing readers with pivotal and actionable lessons. Written with broad appeal, Sentido is a must-read for anyone interested in exploring the intersection of technology and society. Whether you are a Gen Z corporate worker, an identity-conscious millennial, or a genX er seeking relatedness, inspiration, and representation, this book will empower you to find confidence in your voice, experience, and contributions, while also helping you become a more empathetic ally for the underrepresented in today s corporate and professional work spheres.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51642345685265,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51642346733841,"sku":"NGR9780262049900","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52510381932817,"sku":"NIN9780262049900","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262049902.jpg?v=1769686568"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/simplicity-design-technology-business-life-ser-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}