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He shows nonprofitorganizations how to set fundraising goals based on mission and howto select, implement, and stay with the right strategies to meetthose goals. His five fundamental fundraising strategies areGrowth, Involvement, Visibility, Efficiency, and Stability (GIVES),all of which link directly to specific and appropriate fundraisinggoals. The decision as to which strategy to use springs from theorganization's mission, and all fundraising activities are focusedon fulfilling that mission.    Through real-world examples, Warwick shows readers how to choosea primary strategy that will drive both long-term fundraisingplanning and day-to-day fundraising activities. He then takes themstep by step through the process of integrating the strategy intocurrent operations, evaluating its progress, and sticking to thechosen strategy while facing the inevitable changes, obstacles, andsetbacks that nonprofits encounter every day. He also providesself-tests to help readers determine which strategy and tacticswill be most effective for their organizations. 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This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49612572983569,"sku":"GOR002840976","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49628745400593,"sku":"GOR013366874","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52133065982225,"sku":"NLS9780787960452","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0787960454.jpg?v=1751232964"},{"product_id":"ten-steps-to-fundraising-success-book-mal-warwick-9780787956745","title":"Ten Steps to Fundraising Success","description":"A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!    In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50326642852113,"sku":"GOR004453637","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52151334666513,"sku":"NLS9780787956745","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53611300847889,"sku":"CIN0787956740VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B003LFW3EW.jpg?v=1750980029"},{"product_id":"revolution-in-the-mailbox-your-guide-to-successful-direct-mail-fundraising-book-mal-warwick-9780787964290","title":"Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising","description":"This updated edition of Mal Warwick's landmark book \"Revolution in the Mailbox\" has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. 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