{"title":"The Wiley Event Management Series","description":"\u003cp\u003eDelve into the world of event planning with the Wiley Event Management Series. Covering everything from sustainable events to risk management, it's a vital resource for students and professionals alike. Start your journey here.\u003c\/p\u003e","products":[{"product_id":"event-marketing-book-leonard-h-hoyle-9780471401797","title":"Event Marketing","description":"The effective marketing of an event involves a range of components, from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series--is the first to cover all aspects of marketing conferences, expositions, corporate meetings, festivals, fairs, and other events.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49537141440785,"sku":"GOR003081251","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50355159695633,"sku":"CIN047140179XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52103845806353,"sku":"CIN047140179XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/047140179X.jpg?v=1751391140"},{"product_id":"international-dictionary-of-event-management-book-joe-goldblatt-9780471394532","title":"The International Dictionary of Event Management","description":"The first and only comprehensive reference to the growing vocabulary of international event management    A-to-Z coverage of nearly 4,000 terms-more than double the First Edition!    Event management has a language all its own, one that is expanding rapidly as the event marketplace keeps pace with today's increasingly global economy.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49537288110353,"sku":"GOR003945290","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49608175517969,"sku":"GOR005998258","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49759481987345,"sku":"CIN047139453XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53267039453457,"sku":"CIN047139453XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53366253158673,"sku":"GOR007310724","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/047139453X.jpg?v=1750976388"},{"product_id":"professional-event-coordination-book-julia-rutherford-silvers-9780470560716","title":"Professional Event Coordination","description":"A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning    A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49556477214993,"sku":"GOR003782453","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49789686874385,"sku":"CIN0470560711G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50158810366225,"sku":"CIN0470560711VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50328569348369,"sku":"CIN0470560711A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50432598737169,"sku":"GOR010975435","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51477945352465,"sku":"GOR008249695","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470560711.jpg?v=1779961520"},{"product_id":"corporate-event-project-management-book-william-o-toole-9780471402404","title":"Corporate Event Project Management","description":"Corporate events require careful planning, scheduling, and control--all basic principles of project management. This book, part of the Wiley Events Management Series, guides students through the steps for planning a corporate event.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49560639406353,"sku":"GOR001797472","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50011659141393,"sku":"CIN0471402400G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51694118797585,"sku":"CIN0471402400VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52437932409105,"sku":"GOR003717928","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471402400.jpg?v=1751456469"},{"product_id":"special-events-book-joe-goldblatt-9780470449875","title":"Special Events","description":"This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events financial, quality, environmental and other strategic outcomes.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49600228065553,"sku":"GOR006301106","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49627369505041,"sku":"GOR007464187","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50279152386321,"sku":"GOR011659843","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51322176012561,"sku":"CIN047044987XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53648975429905,"sku":"CIN047044987XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/047044987X.jpg?v=1751358889"},{"product_id":"art-of-the-event-book-james-c-monroe-9780471426868","title":"Art of the Event","description":"Get the essential guide to making your events extraordinary!   Event planners need professional-caliber information that explains how to decorate a venue for a special event - from assessing the client's decor needs and objectives to staying within a budget.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49603394142481,"sku":"GOR008558383","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50351915434257,"sku":"CIN0471426865G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51327133876497,"sku":"CIN0471426865VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471426865.jpg?v=1751039653"},{"product_id":"guide-to-successful-destination-management-book-pat-schaumann-9780471226253","title":"The Guide to Successful Destination Management","description":"SCHAUMANN, and JOE GOLDBLATT  Corporations and associations must often plan  meetings and events in geographic areas unknown to  them. This eighth title in the Wiley Event  Management Series provides event planners and  destination managers at hotels and resorts with the  ability to organize these types of events effectively.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49609295986961,"sku":"GOR005274176","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50005380202769,"sku":"GOR005230732","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50355527090449,"sku":"CIN0471226254G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52405144256785,"sku":"NLS9780471226253","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471226254.jpg?v=1751197878"},{"product_id":"professional-event-coordination-book-julia-rutherford-silvers-9780471263050","title":"Professional Event Coordination","description":"Introducing a clear path toward event excellence A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life. After establishing each layer of the anatomy of an event, this in-depth guide covers: Event design Project management techniques Site selection and development Infrastructure services Entertainment possibilities Food and beverage options Safety and security Inviting attendees In addition to dozens of checklists, tables, and figures, this complete guidebook is enhanced with On-Site Insights (real-world examples), Technology Tips, and Exercises in Professional Event Coordination (reinforcement exercises that help in preparation for the CSEP certification exam). A versatile tool that is effective for all types of events-for small functions with ten guests to major festivals with 10,000 attendees - Professional Event Coordination is a valuable book for every professional who works events, including event managers, caterers, event planners, and hotel and food and beverage managers.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49613250199825,"sku":"GOR004046151","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49956165615889,"sku":"CIN0471263052VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50094254129425,"sku":"CIN0471263052G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51332689133841,"sku":"CIN0471263052A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53621076656401,"sku":"GOR004629888","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471263052.jpg?v=1751448381"},{"product_id":"special-events-book-joe-goldblatt-9781118626771","title":"Special Events","description":"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of   Special Events, 7th Edition describes the theory and practice of all aspects of event management.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49662084710673,"sku":"GOR009347865","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50537957916945,"sku":"GOR007620549","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/111862677X.jpg?v=1750919240"},{"product_id":"event-sponsorship-book-bruce-e-skinner-9780471126010","title":"Event Sponsorship","description":"From targeting the appropriate company to writing an effective proposal to selling sponsorship, The Complete Guide to Event Sponsorship provides the event planner with the tools they need to obtain sponsors for their events.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49724054438161,"sku":"CIN0471126012G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50732195381521,"sku":"GOR003072576","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51324133802257,"sku":"CIN0471126012VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471126012.jpg?v=1750698553"},{"product_id":"event-marketing-book-c-a-preston-9780470891070","title":"Event Marketing","description":"A modern, completely updated guide to effective event marketing    As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere   in the U.S.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49726008099089,"sku":"GOR006958613","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50098370183441,"sku":"GOR008656877","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50354088509713,"sku":"CIN0470891076G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323911176465,"sku":"CIN0470891076VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470891076.jpg?v=1751071942"},{"product_id":"special-events-book-seungwon-shawn-lee-9781119669067","title":"Special Events","description":"Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition.   Special Events: The Brave New World for Bolder and Better Live Events has been the event planner' essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon \"Shawn\" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway's Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes \"Ecologic,\" \"Techview,\" and\/or \"Secureview,\" mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737032663313,"sku":"NGR9781119669067","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119669065.jpg?v=1770375047"},{"product_id":"global-meetings-and-exhibitions-book-carol-krugman-9780471699408","title":"Global Meetings and Exhibitions","description":"Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49778490278161,"sku":"CIN0471699403G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471699403.jpg?v=1751359380"},{"product_id":"special-events-book-seungwon-shawn-lee-9781119345732","title":"Special Events","description":"Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition.   Special Events: Creating and Sustaining a New World for Celebration has been the event planner's essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon \"Shawn\" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway’s Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes \"Ecologic,\" \"Techview,\" and\/or \"Secureview,\" mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50213806506257,"sku":"CIN1119345731G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020345377041,"sku":"NIN9781119345732","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119345731.jpg?v=1750791050"},{"product_id":"sports-event-management-and-marketing-playbook-book-frank-supovitz-9780471460077","title":"The Sports Event Management and Marketing Playbook","description":"The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage. Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features: *\"Sideline Stories\" presenting real-life examples of the development, management, and execution of sports events *\"Coach's Clipboard\" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situationsThis book is part of The Wiley Event Management Series.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50352201138449,"sku":"CIN0471460079A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50352205431057,"sku":"CIN0471460079VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B007CJ5926.jpg?v=1751167200"},{"product_id":"complete-guide-to-greener-meetings-and-events-book-samuel-deblanc-goldblatt-9780470640104","title":"The Complete Guide to Greener Meetings and Events","description":"While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better. The book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education.   This book broadly explores sustainable management in the hospitality, tourism, conference and exhibition, and meeting and event industries, as well as countless smaller industries that include arts and music festivals and tour operators. Readers who are studying in, working in, or even just interested in these industries will reap innumerable benefits from the exciting journey ahead of them in The Complete Guide to Greener Meetings and Events.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50355575128337,"sku":"CIN0470640103G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50439139557649,"sku":"GOR010304027","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51328474644753,"sku":"CIN0470640103VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470640103.jpg?v=1774518843"},{"product_id":"event-entertainment-and-production-book-mark-sonder-9780471263067","title":"Event Entertainment and Production","description":"From assessing the client's need for entertainment at an event to hiring the    talent to the nuts and bolts production of the entertainment, The Complete    Guide to Event Entertainment and Production provides the event planner    with the tools they need to efficiently produce and manage the entertainment    aspect of an event.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50356177273105,"sku":"CIN0471263060G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51326226235665,"sku":"CIN0471263060VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471263060.jpg?v=1750879323"},{"product_id":"sports-event-management-and-marketing-playbook-book-frank-supovitz-9781118244111","title":"The Sports Event Management and Marketing Playbook","description":"As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50377692938513,"sku":"CIN1118244117G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50555075068177,"sku":"GOR013997075","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51329098744081,"sku":"CIN1118244117VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118244117.jpg?v=1769683210"},{"product_id":"ethics-and-corporate-social-responsibility-in-the-meetings-and-events-industry-book-elizabeth-v-henderson-9781118073551","title":"Ethics and Corporate Social Responsibility in the Meetings and Events Industry","description":"Ethics and Corporate Social Responsibility in the Meetings and Events Industry is a comprehensive roadmap that prepares event professionals for the economic, environmental, and social challenges ahead, and transforms the industry for the long run. This timely text inspires us to view Corporate Social Responsibility, ethics, and sustainability as no longer just best practices, but as business standards. With its practical tools and insights, readers are compelled to build an industry where meetings and events contribute positively and ethically to communities and cultures.   Ethics and Corporate Social Responsibility in the Meetings and Events Industry presents a wide range of topics, bringing insights from environmental science to corporate responsibility.Intended to build sustainable leaders in the industry, this book offers the knowledge to get started and the momentum to continue.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50377841344785,"sku":"CIN111807355XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50377845276945,"sku":"CIN111807355XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/111807355X.jpg?v=1750887274"},{"product_id":"strategic-communication-in-event-planning-for-corporations-nonprofits-and-indivi-book-sheri-dean-parmelee-9781394348350","title":"Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals","description":"A Practical Guide to Strategic Communication in Event Planning for Modern Organizations and Individuals   Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is a modern, comprehensive guide to the full lifecycle of event planning, from pre-event analysis to post-event evaluation. With a focus on the strategic integration of communication, this textbook equips readers to design and execute impactful events that align with organizational goals. Its unique approach combines the latest research with practical applications, emphasizing digital tools such as artificial intelligence (AI) to meet the demands of today’s dynamic event industry.   Authored by experts with a combined 70 years of experience in event planning, communication, and finance, the book addresses challenges unique to in-house planning for businesses, nonprofits, and individuals. It delves into budgeting, promotions, and logistics while providing step-by-step guidance for both new and seasoned planners. Throughout the book, real-world case studies, innovative insights, and actionable strategies empower readers to create memorable and effective events.   Part of the trusted Wiley Event Management Series, Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals:     Offers an inclusive framework for strategic communication that addresses every part of the event lifecycle Provides innovative approaches to promotions, budgeting, logistics, and post-event reporting. Focuses on in-house event planning to reduce external costs and improve organizational autonomy Highlights the integration of communication strategies with event objectives to ensure impactful outcomes Includes instructor-friendly resources and assignments that are ideal for academic settings   Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is an ideal textbook for undergraduate and graduate courses in event planning, hospitality, and communication, and a valuable reference for professional event planners, nonprofit organizers, and consultants wanting to enhance their strategic communication skills.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52099916038417,"sku":"NGR9781394348350","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781394348350.jpg?v=1778148648"},{"product_id":"complete-guide-to-creating-enduring-festivals-book-ros-derrett-9781118299319","title":"The Complete Guide to Creating Enduring Festivals","description":"Festivals provides a realistic framework to explore how arts-based and community-based cultural festivals around the world thrive. Festivals highlights the big picture, as well at the intricate details that comprise the delivery of a festival to plan and execute a successful festival. Festivals will benefit experienced festival planners as well as those who aspire to enter or develop their skills in the dynamic field of festival making. Its approach is systematic, using case studies of numerous internationally iconic festivals and interviews with experts in the field. The book provides, for the first time, concrete evidence of how with proper planning, design and leadership, communities may benefit from hosting local festivals.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53220617584913,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53220617781521,"sku":"GOR010213666","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781118299319.jpg?v=1772900648"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/the-wiley-event-management-series-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}