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He explains the critical link between the content of a speech and its ultimate effectiveness, illuminating the powerful connection between preparation and performance. Speakers who follow his winning formula are sure to find a grateful audience.\"  R. Jeep Bryant, Executive Vice President, Chief Communications Officer, The Bank of New York Mellon     \"From strategy to tactics, the 51 common-sense 'truths' in this book are useful, practical, and easy to adapt. Even reading just a few chapters will help to make you a better speaker. I wouldn't hesitate to recommend it to the executive speakers I work with.\"  Jan Botz, Executive Director, Chief Communications Officer, Dow Corning Corporation     “Whether you are speaking to a large audience, your boss, your employees, or your kids, you will feel more confident and prepared, and be far more effective, after reading this book. O’Rourke provides simple, doable tips that really make a difference. From caring to preparing, you’ll learn what it takes to engage your audience and make your message count!\"   Patty Blackburn, Senior Vice President, Corporate Communications, RSM McGladrey, Inc.      “The Truth About Confident Presenting is an excellent, practical guide for anyone who aspires to deliver effective and engaging presentations. It is a valuable resource for the novice as well as veteran speakers.”   Catherine V. Babington, Vice President, Public Affairs, Abbott Laboratories      “Years of successful presentation experience condensed into an easily digestible but invaluable checklist for anyone wishing to channel natural anxiety over public speaking into improving their presentation skills. Filled with real-world examples and anecdotes, O’Rourke focuses on the essentials of great presenting.”  Tim Andree, Chief Executive Officer, Dentsu America      All you need to know to make winning presentations--fearlessly and painlessly   •        The truth about preparing quickly, efficiently, and well  •        The truth about managing anxiety and handling hostile audiences  •        The truth about nonverbal signals, PowerPoint, microphones, and more     This book reveals 51 proven and bite-size, easy-to-use presenting techniques that work.      This book brings together everything you need to know to prepare well, manage anxiety, deliver effectively, connect with your audience, and succeed! Authored by top business consultant James O’Rourke, this book offers real solutions for the obstacles and fears faced by every presenter. You'll discover what makes people listen, and what instantly turns them off. 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This is a vital reference at just the right time!”  Mark A. Kellner, “On Computers” Columnist, The Washington Times     \"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business.\"  Jason Falls, Social Media Explorer Blog     \"This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all.\"  Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com     \"Social media takes community effort. As such, networking is of utmost importance on social networking sites. 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Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure.\"  Jason Bean, Blogger, b5media     Facebook, LinkedIn, YouTube, \u0026amp; beyond: “social network” your way to success, step by step!     •           The truth about using social networks to supercharge your career   •           The truth about building your business through social networks  •           The truth about social networking privacy, safety, and security     This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work       Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration, social networks are enabling millions of people to make the most of online connections and social networking strategies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49630178017553,"sku":"GOR009476303","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50365620715793,"sku":"CIN0789737884G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50365624779025,"sku":"CIN0789737884VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789737884.jpg?v=1751043903"},{"product_id":"truth-about-being-a-leader-book-karen-otazo-9780131873384","title":"The Truth About Being a Leader","description":"What really works: how to become a great leader? 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Identity theft can happen to you and this book is a must read. Jim Stickley tells you why and how you need to protect yourself.”  Matt Lauer, Anchor, TODAY Show  \"Nowadays, identity theft is an all-too-common occurrence that puts more than just your finances in jeopardy. Fortunately, Jim Stickley's easy-to-understand advice can teach you how to spot and stay ahead of security threats. In short, this book is a must read.\"  Wes Millar, Senior Vice President of CUNA Strategic Services     \"In an age when identity theft will affect everyone sooner or later, this book is simply a must-read. Jim Stickley teaches you to spot the danger signs and offers smart solutions for everything from banking security and online shopping scams to medical identity theft. Whether it's you, your parents', or your kids' identities, everyone has something to protect. This book tells you what you need to know.\"  Jim Bell, Executive Producer, TODAY Show     \"Jim Stickley shares his amazing experiences as a professional hacker in the most entertaining manner. He’s a great storyteller and captures your attention with his experiences, which will make you want to upscale your efforts protect your firm’s data and your own ID. Jim’s stories are fascinating. Most of us can’t imagine how simple it is for him to succeed as a conman in situations we think are safe. The trade secrets of hackers he shares with us are mind boggling! You won’t let your guard down after learning what Jim has actually done to get companies and individuals' private information. He’s the updated version of 'To Catch a Thief'[el]but he’s a good guy!\"  Nancy E. Sheppard, President \u0026amp; CEO of Western Independent Bankers (A Trade Association of 350 Banks)     \"If you’re not worried about identity theft, you should be[el]and Stickley tells you exactly why. His engaging writing style, coupled with real-life stories about identity theft and concrete actions to help you prevent identity theft are exactly what’s needed to make people take notice of this growing crime. I’ll recommend this book again and again!\"  Jerri L. Ledford, About.com Guide to Identity Theft     Everything you must know to protect yourself and your business from identity thieves!      • The truth about real-world identity theft attacks  • The truth about how easy it is for thieves to make off with your identity  • The truth about stopping identity thieves in their tracks     Jim Stickley has stolen credit cards, hacked Social Security numbers, robbed banks, and created fake ATMs. He has broken into armed government facilities and has stolen from teenagers. He is an identity thief, but he is no criminal. Fortunately for all victims involved, Jim was hired to perform these attacks by corporations testing their security, news agencies investigating security concerns, and other media outlets interested in knowing just how easy it is to commit identity theft. His job is to find security flaws before the real criminals find them. This book has been designed to give you the insight that most people only experience after becoming victims of identity theft. Each Truth walks you through a different type of attack, explaining the complete process in a very simple and straight-forward way. Like a magician actually revealing what happens behind the curtain, Jim takes you through the attacks to reveal how people at home, work, and on the road become victims. Prepare yourself. What you read here might be disturbing, but you will never be truly safe from identity thieves until you learn to think like one.","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49638984155409,"sku":"GOR013027185","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323772305681,"sku":"CIN0789737930VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789737930.jpg?v=1751329316"},{"product_id":"truth-about-getting-the-best-from-people-book-martha-i-finney-9780133095180","title":"The Truth About Getting the Best from People","description":"In the Second Edition of the successful book, The Truth About Getting the Best From People, Martha Finney shares over 60 proven principles for achieving employee engagement one-hundred percent of the time.  This new edition features more than 15 new truths including: managing virtual teams, building persuasive skills, tuning into your own unconscious biases, managing multiple generations, and identifying and cultivating individual high performers.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49647478571281,"sku":"GOR011330243","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50344405926161,"sku":"CIN0133095185VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50344970715409,"sku":"CIN0133095185G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52973983760657,"sku":"GOR011820056","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0133095185.jpg?v=1751070032"},{"product_id":"truth-about-great-white-sharks-book-mary-m-cerullo-9780811857598","title":"The Truth About Great White Sharks","description":"Do great white sharks hunt humans? 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The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.      You will learn how to set realistic goals for search optimization... attract qualified traffic, not just \"any\" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more.      This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including       The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags   Introduction     vii  Foreword by Fredrick Marckini     ix     Part I: The Basics of Search  Truth 1: Getting noticed by spiders, robots, and crawlers     1  Truth 2: Learn to do the Google dance     5  Truth 3: It's not about traffic—it's about qualified traffic     9  Truth 4: Your reputation is on the line     13  Part II: The Truth About Being Site-Specific  Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17  Truth 6: SEO is not an afterthought     21  Truth 7: SEO results aren't immediate or lasting     25  Truth 8: You don't have a homepage anymore     29  Truth 9: Think like a publisher, even if you're not     33  Truth 10: Site and page design count     37  Truth 11: Write for users and search engines will follow     41  Truth 12: Keywords are key     45  Truth 13: Use analytics and keyword research tools     49  Truth 14: Site stats share the bad news, too     53  Truth 15: Think twice about hot new technologies     57  Truth 16: Content management systems matter—a lot     67  Part III: Tag, You're It!  Truth 17: What's in a title? Everything…     65  Truth 18: The relative importance of meta tags     71  Truth 19: Tag images, audio, video, and other media     75  Part IV: The Truth About Links  Truth 20: Some links are more equal than others     79  Truth 21: Building links through online directories     83  Truth 22: Using SEO PR as a link strategy     87  Truth 23: The jury is out on paid links     91  Truth 24: Share and share alike: Reciprocal linking     95  Truth 25: Ads are links, too     99  Truth 26: Build your site in a good neighborhood     103  Truth 27: Blogs are a terrific link strategy     107  Truth 28: Putting the kibosh on link love with nofollow links     111  Part V: You Call That a Search Engine?  Truth 29: Search is going vertical     115  Truth 30: Everyone is local somewhere     119  Truth 31: Get listed to get vertical     125  Truth 32: Optimize off-site searches     129  Truth 33: Universal search and personalized search     133  Part VI: Get a Social Life  Truth 34: Blogs are built for SEO     137  Truth 35: RSS feeds \"feed\" SEO efforts     141  Truth 36: Users will create content for you     145  Truth 37: Tag images, video, links, and other media     149  Part VII: Search Ranking  Truth 38: Being #1 ain't what it used to be     153  Truth 39: Don't live and die by PageRank     157  Truth 40: Wag the long tail     161  Part VIII: The Truth About SEO Management  Truth 41: In-house or outsource?     165  Truth 42: Hiring a great search professional     169  Truth 43: Great SEOs sweat the small stuff     173  Part IX: Don't Be Evil  Truth 44: Beware blackhat SEO     177  Truth 45: Search engines frown on keyword stuffing and spam     181  Truth 46: Don't cultivate link farms     185  Truth 47: It's very difficult to get unbanned     189  Truth 48: Moving to a new domain is stressful     193  Part X: Going Beyond  Truth 49: Global SEO     197  Truth 50: Mobile SEO is more important than ever     201  Truth 51: Sometimes you don't want to be found     205  About the Author     208     Note: Appendix A is available for free and located online at www.informit.com\/title\/9780789738318 within the Downloads tab.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49661490659601,"sku":"GOR006940353","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49662699536657,"sku":"GOR005010566","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50288500867345,"sku":"CIN0789738317VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789738317.jpg?v=1751419834"},{"product_id":"truth-about-managing-people-book-stephen-p-robbins-9780133090444","title":"The Truth About Managing People","description":"Praise for the Previous Edition\u003cbr\u003eStephen Robbins translates what researchers currently know about managing people into clear and useful prescriptions. 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