{"title":"Wharton Press Paperback Ser","description":null,"products":[{"product_id":"fortune-at-the-bottom-of-the-pyramid-book-ck-prahalad-9780131877290","title":"The Fortune at the Bottom of the Pyramid","description":"The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.      C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore \"Bottom of the Pyramid\" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable \"bottom of the pyramid\" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.     Preface  xi  About the Author  xix     Part I: The Fortune at the Bottom of the Pyramid  1  Chapter 1: The Market at the Bottom of the Pyramid  3  Chapter 2: Products and Services for the BOP  23  Chapter 3: BOP: A Global Opportunity?  47  Chapter 4: The Ecosystem for Wealth Creation  63  Chapter 5: Reducing Corruption: Transaction Governance Capacity  77  Chapter 6: Development as Social Transformation  99     Part II: Business Success Stories from the Bottom of the Pyramid  113  Financing the Poor  115  Aravind Eye Care—The Most Precious Gift  131  Energy for Everyone  137  Agricultural Advances for the Poor—The EID Parry Story  149  Retail for the Poor  159  Information Technology to the Poor  169  The Jaipur Foot Story  187  Health Alerts for All  191  Transparent Government  201  The Annapurna Salt Story  213  Homes for the Poor—The CEMEX Story  221  From Hand to Mouth—The HHL Soap Story  235     Part III: On the Web at Whartonsp.com  Video Success Stories              Casas Bahia              CEMEX              Annapurna Salt              Hindustan Lever              Jaipur Foot              Aravind Eye Care              ICICI Bank              ITC e-Choupal              EID Parry              Voxiva              E+Co\/Tecnosol              Andhra Pradesh     Full Success Case Stories in pdf format              The Market at the Bottom of the Pyramid              Known Problems and Known Solutions: What Is the Missing Link?              Known Problems and Unique Solutions              Known Problems and Systemwide Reform              Scaling Innovations              Creating Enabling Conditions for the Development of the Private Sector              The EID Parry Story        Biographies of the Researchers\/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid  247  About the Video Success Stories  255  Index  257","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49517536837905,"sku":"GOR001467156","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49667878781201,"sku":"GOR003950669","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49804615418129,"sku":"CIN0131877291G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50427368243473,"sku":"CIN0131877291VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51284616413457,"sku":"CIN0131877291A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0131877291.jpg?v=1750694102"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/wharton-press-paperback-ser-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}