{"title":"Wiley Series In Practical Strategy","description":null,"products":[{"product_id":"competitor-intelligence-book-david-hussey-9780471984078","title":"Competitor Intelligence","description":"Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster's book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. Three major strands are drawn out by this book, which shows how to:  * obtain competitor information in a legitimate way  * analyze information so that competitors can be better understood, and strategic options explored  * develop ways of achieving competitive advantage which may move the organization ahead of others in the industry  This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants, to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. The book goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers various analytical techniques and approaches, and shows how to develop strategies for both attack and defence. It includes numerous cameo examples, a case history of how an organization undertook competitor analysis in an industry with little coherent published information, worked examples of many of the methods suggested, as well as a number of case studies of various industry situations. The text builds on a sound conceptual foundation, and draws heavily on the authors' practical experience.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49561593118993,"sku":"GOR013451891","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50459286831377,"sku":"GOR010714374","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50820089938193,"sku":"GOR004673259","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52338091589905,"sku":"NLS9780471984078","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471984078.jpg?v=1751424976"},{"product_id":"multinational-strategic-alliances-book-robert-j-mockler-9780471987758","title":"Multinational Strategic Alliances","description":"Multinational strategic alliances are one of the most significant tools used today in business, especially in multinational firms. Although such alliances have been around for a long time, they are particularly important in todaya s business world, and their breadth of use and complexity highlights the need for a comprehensive guide such as this.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49570013741329,"sku":"GOR010255345","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52431170928913,"sku":"NLS9780471987758","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52735432065297,"sku":"NIN9780471987758","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471987751.jpg?v=1751135109"},{"product_id":"virtual-organizations-and-beyond-book-bo-hedberg-9780471974932","title":"Virtual Organizations and Beyond","description":"'Bo Hedberg is again out in front and leading us into the future of management.' William H. Starbuck, Stern School of Business, New York University Virtual Organizations and Beyond Discover Imaginary Systems The virtual organization is a form where only what is used has to be paid for. It has the capability of the real organization, but does not itself have the tangible facilities and permanent employees that is the traditional way of meeting the requirements of customers. It is a concept which gives flexibility, lower overall cost, and reduces the capital needs of a business. It is equally applicable to new and established businesses, and can provide both with a means of achieving success in business development and renewal. Like others in this series, this book provides a practical guide for managers and entrepreneurs. It shows how those with vision and energy, who do not have the facilities of a large traditional company, can nevertheless achieve success, with no competitive disadvantages. The book shows how to expand and grow without enlarging the organization, and how to gain access to competences without employing more staff. Well illustrated with case histories and examples, the book reflects the experience of the authors in actually applying the concepts they write about. Checklists and questionnaires are provided where they are helpful. Practical experience is supported by research, and the result is a practical guide to setting up and managing this new form of organization.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49625732874513,"sku":"GOR005096464","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49647576809745,"sku":"GOR001968943","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51126561931537,"sku":"NIN9780471974932","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52135883047185,"sku":"NLS9780471974932","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471974935.jpg?v=1763632802"},{"product_id":"strategic-market-planning-book-patrick-b-mcnamee-9780471979326","title":"Strategic Market Planning","description":"Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms that are enduringly successful, showing year after year results that are superior to rivals? Why is it that such firms are not confined to certain industries or certain locations or are of a certain size? This book asserts that remarkably successful firms are not so because of luck or exceptional circumstances but rather such firms succeed for two reasons:  the drive and strategic vision of their managers and  they follow strategic rules which confer success  The title of this book reflects its purpose: to persuade managers that enduringly successful firms are those that understand most clearly and then serve most effectively the markets they address. Consequently the book provides managers with a practical step-by-step blueprint which will enable them to develop and implement strategies which will make their firms enduringly successful. The book asserts that successful firms become so, not because of lucky industrial circumstances, but because of the drive and strategic vision of their managers. This is good news for managers as it means that being in a relatively poor industry is not a sentence to a dismal career: informed managerial effort can overcome such problems. Additionally an underlying philosophy of the book is that the most effective strategies for all firms are those which are developed and implemented by the managers themselves and not by outside advisers. Consequently the book provides a blueprint for any manager in any firm to develop and implement a strategic market plan. Strategic Market Planning reflects the experiences which the author has working closely with managers in many industries, ranging from banking to retailing to aircraft manufacturing, in varied European locations. 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Strategy in the Public Sector provides guidance to managers who have responsibility for delivering increased levels of efficiency and innovation and accountability. It shows how strategic changes can be made through realigning and increasing the capacity of the public sector organisation. It shows how managers are now handling strategic changes in the context of public policy, favouring pluralism of service delivery systems and partnership working. Based on the practical experience of managers in local government, central government, health services and education, the book presents insights, lessons and examples from many countries on both sides of the Atlantic that help bring about effective strategic change.     Strategy in the Public Sector has been written for anyone who has a role in modernising the public sector and requires a practical guide in making strategic changes that are both responsive to the public need and sustainable.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49783544938769,"sku":"GOR005829368","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50609583030545,"sku":"GOR003087623","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52135358202129,"sku":"NLS9780471895251","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53603704439057,"sku":"GOR014977185","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471895253.jpg?v=1750781841"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/wiley-series-in-practical-strategy-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}