World of Books Group has partnered with not-for-profit fundraising platform Virgin Money Giving, in an innovative partnership which will help fundraisers maximise their donation potential via the service provided by Ziffit - to drive additional money to charities.
At a time when charities and fundraisers are looking for new ways to raise much needed funds, donors and charities are able to recycle not only their unwanted books but also DVD’s and computer games using the free trade-in online service. Donors enter the details of their unwanted books, games and DVD’s and get a cash value back from Ziffit which they can then pass, via Virgin Money Giving, directly to their charity. All of the funds raised will go to their charity and if they are a UK tax payer that donation can be bolstered by an additional 25% in Gift Aid too. The donation can be direct to the charity or added to a fundraisers’ total.
This Ziffit and Virgin Money Giving partnership promotes sustainability and helps people to reuse and recycle through innovation and technology, with charities and fundraisers as the beneficiaries. Charities, regardless of size, will be able to benefit from the partnership by recycling unwanted books, games and DVDs, meaning a new and, in some cases vital income stream for those who operate without a retail network.
Richard Salt, Group Commercial Director at World of Books Group said: “We’re excited to partner with Virgin Money Giving, a business that is so clearly aligned to our values and purpose, protecting the planet by enabling more goods to be reused and generating additional income for charities and good causes. Our partnership demonstrates how re-commerce technology can be used for good and presents an opportunity for individuals to raise more funds for the causes they care about most.”
Jo Barnett, Executive Director at Virgin Money Giving said: “I am delighted to be able to offer an innovative new way for people to give to all charities across the UK. Our partnership with World of Books Group, the largest second-hand book retailer in the world, will help drive additional donations and support sustainable trading at a time when both are greatly needed. This innovative partnership will see us work together to help fundraisers and organisations raise new money for charities through the donation of books and media. This is a unique way for donors to be able to give extra by donating their unwanted books and media especially when they can do this from the comfort of their own home.
“Fundraisers are always looking for innovative ways of obtaining sponsorship and partnering with World of Books provides them with an easy way to raise more money for their chosen charity fundraiser. It allows books and media to be donated instead of cash meaning the fundraiser can maximise their donations opportunity whilst recycling their unwanted items.”
Amy Greenacre, Head of Brand & Impact at World of Books, can be contacted for comment firstname.lastname@example.org | D: +44(0) 1903 708103
Virgin Money Giving Press Office, can be contacted for comment email@example.com | D: +44(0) 800 066 5998
Notes to Editors
About World of Books Group
About Virgin Money Giving