{"product_id":"advertising-imc-book-sandra-moriarty-9780133547900","title":"Advertising \u0026 IMC","description":"\u003ci\u003eFor introductory courses in advertising.\u003c\/i\u003e  An accessible, well-written, and student-friendly approach to advertising. \u003ci\u003e \u003c\/i\u003e \u003ci\u003eAdvertising \u003c\/i\u003etracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution\/revolution. It also includes an increased IMC and brand focus.  MyMarketingLab for \u003ci\u003eAdvertising \u003c\/i\u003eis a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress.   This program will provide a better teaching and learning experience--for you and your students. Here's how:  \u003cul\u003e \u003cli\u003e\n\u003cb\u003eImprove Results with MyMarketingLab: \u003c\/b\u003e MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. \u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eIncreased Integrated Marketing Communication (IMC) Focus: \u003c\/b\u003e The broader focus of IMC in this edition includes all the various forms of marketing communication-multi-platform, as well as multimedia- and the discussion is embedded seamlessly throughout the book. \u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eKeep your Course Current and Relevant: \u003c\/b\u003e New examples, exercises, and research findings appear throughout the text. \u003c\/li\u003e \u003c\/ul\u003e \u003cb\u003e \u003c\/b\u003e  \u003cb\u003eNote: \u003c\/b\u003eYou are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase \u003ci\u003eboth\u003c\/i\u003e the physical text and MyMarketingLab search for ISBN-10: 0133763536\/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886\/ISBN-13: 9780133506884 and ISBN-10: 0133575950\/ISBN-13: 9780133575958.   MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50344442167569,"sku":"CIN0133547906A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50344995324177,"sku":"CIN0133547906G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0133547906.jpg?v=1750843876","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/advertising-imc-book-sandra-moriarty-9780133547900","provider":"World of Books ","version":"1.0","type":"link"}