{"product_id":"asian-mind-game-book-chin-ning-chu-9780892563524","title":"Asian Mind Game","description":"This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to. \u003cbr\u003e It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle. \u003cbr\u003e Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly. \u003cbr\u003e She has extracted the principles of successful negotiations from centuries-old Chinese texts that have influenced all of Asia, and provides her readers with examples of their application in the modern world. \u003cbr\u003e In the Western world, the ability to formulate cunning and subtle strategies for getting your own way in business, politics, and everyday life is regarded as a matter of intuition. In Asia, however, strategic thinking is a formal discipline studied by people from all walks of life. Amazing as it may seem, contemporary Asians base their outlook and behavior on the teachings of the ancients. In China, even children are familiar with the 36 Strategies, formulated by Sun Tzu, a famous military strategist, in the fourth century B.C. \u003cbr\u003e Throughout Asia today, business people as well as political figures study Sun Tzu's \u003ci\u003eArt of War\u003c\/i\u003e and apply its strategies to all their activities, while Americans read \u003ci\u003eThe One-Minute Manager\u003c\/i\u003e and \u003ci\u003eAll I Really Need to Know I Learned In Kindergarten.\u003c\/i\u003e No wonder, Ms. Chu comments, that when it comes to business and political negotiations, the Chinese refer to Americans with a word that means innocent children. \u003cbr\u003e Ms. Chu brilliantly analyses how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia. \u003cbr\u003e With United States trade and political alliances shifting increasingly to the Pacific rim, it becomes ever more urgent to understand the Asian mind. Ms. Chu, born in China and educated in Taiwan, spells out the makeup of the Asian psyche as no Westerner could.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49553501454609,"sku":"GOR001641817","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50311990444305,"sku":"CIN0892563524G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51009499070737,"sku":"NIN9780892563524","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52323669016849,"sku":"CIN0892563524VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52585333621009,"sku":"NLS9780892563524","price":27.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0892563524.jpg?v=1751421009","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/asian-mind-game-book-chin-ning-chu-9780892563524","provider":"World of Books ","version":"1.0","type":"link"}