{"product_id":"baby-love-book-norah-o-donnell-9780312621926","title":"Baby Love","description":"In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: Do you sincerely want to be rich? In this eye-opening yet entertaining book, an award-winning Insight team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49946297598225,"sku":"CIN0312621922G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50437887197457,"sku":"CIN0312621922VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51451250737425,"sku":"CIN0312621922A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51729248354577,"sku":"GOR005933186","price":10.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0312621922.jpg?v=1751101810","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/baby-love-book-norah-o-donnell-9780312621926","provider":"World of Books ","version":"1.0","type":"link"}