{"product_id":"books-brand-hollywood-by-paul-grainge","title":"Brand Hollywood","description":"Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673323135249,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415354059.jpg?v=1781524953","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-brand-hollywood-by-paul-grainge","provider":"World of Books ","version":"1.0","type":"link"}