{"product_id":"books-building-strong-brands-by-david-a-aaker","title":"Building Strong Brands","description":"Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of \"the brand-as-a-country-or-region\".","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53670925697297,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780029001516.jpg?v=1781513711","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-building-strong-brands-by-david-a-aaker","provider":"World of Books ","version":"1.0","type":"link"}