{"product_id":"books-business-analytics-with-python-by-bowei-chen","title":"Business Analytics with Python","description":"Your essential textbook for mastering business analytics through Python.  Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.  This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.  Pedagogical features include:  - A running case study that reinforces practical learning across chapters  - Clear learning objectives and chapter summaries to track progress  - Step-by-step exercises and coding activities to build analytical fluency  - Examples grounded in real business applications for immediate relevance   Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53674348544273,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781398617179.jpg?v=1781531405","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-business-analytics-with-python-by-bowei-chen","provider":"World of Books ","version":"1.0","type":"link"}