{"product_id":"books-defending-your-brand-by-t-calkins","title":"Defending Your Brand","description":"Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53674937024785,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781137278753.jpg?v=1781536705","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-defending-your-brand-by-t-calkins","provider":"World of Books ","version":"1.0","type":"link"}