{"product_id":"books-digital-business-and-e-commerce-management-by-dave-chaffey","title":"Digital Business and E-Commerce Management","description":"This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53509145624849,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780273786542.jpg?v=1778156917","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-digital-business-and-e-commerce-management-by-dave-chaffey","provider":"World of Books ","version":"1.0","type":"link"}