{"product_id":"books-e-commerce-growth-strategy-by-kunle-campbell","title":"E-Commerce Growth Strategy","description":"Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.  E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.  Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673438150929,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781398607989.jpg?v=1781525679","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-e-commerce-growth-strategy-by-kunle-campbell","provider":"World of Books ","version":"1.0","type":"link"}