{"product_id":"books-in-fashion-by-elaine-stone","title":"In Fashion","description":"\u003cp\u003eThis newest edition of the best-selling In Fashion offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, the text provides students with an overview of fashion, from its history, cyclical nature, and development, to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally. \u003c\/p\u003e\u003cp\u003eNew to This Edition\u003cbr\u003e- Includes 40% new photographs, including more than 250 full-color photographs highlighting the people, practices, and techniques of the fashion business\u003cbr\u003e- New boxed features Spotlight on Careers helps students better understand the wide range of career opportunities in the fashion industry through interviews with industry professionals; Spotlight on Innovators highlights people, products, and places that impact creative development and groundbreaking presentation of the fashion product; and Spotlight on Business explores the importance of technology, innovation, and business and marketing execution in this rapidly changing industry\u003cbr\u003e- Expanded coverage of fashion theories and the rise of athletic wear (Chapter 3)\u003cbr\u003e- Covers updated textile trends and innovations (Chapter 5), current omni-channel practices in retailing (Chapters 2 and 11) and new material related to digital and social media (Parts 1 and 4)\u003cbr\u003e- More focus on global aspects of the fashion industry and demographic influences such as increase in Hispanic population, middle eastern influences, effects of economics and politics on consumer choices throughout\u003c\/p\u003e","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53767533494545,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781563674525.jpg?v=1783937100","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-in-fashion-by-elaine-stone","provider":"World of Books ","version":"1.0","type":"link"}