{"product_id":"books-influence-by-robert-b-cialdini","title":"influence","description":"\"Influence\", the classic book on persuasion, explains the psychology of why people say \"yes\" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of \"Influence\" will move you toward profound personal change and act as a driving force for your success.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53480493777169,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780061241895.jpg?v=1777548212","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-influence-by-robert-b-cialdini","provider":"World of Books ","version":"1.0","type":"link"}