{"product_id":"books-integrated-marketing-communications-putting-it-together-making-it-work-by-don-schultz","title":"Integrated Marketing Communications: Putting It Together \u0026 Making It Work","description":"Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673199993105,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780844233635.jpg?v=1781523941","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-integrated-marketing-communications-putting-it-together-making-it-work-by-don-schultz","provider":"World of Books ","version":"1.0","type":"link"}