{"product_id":"books-social-marketing-by-nancy-r-lee","title":"Social Marketing","description":"Social Marketing: Behavior Change for Good, 7th Editionis the definitive guide for designingand implementing memorable social marketingcampaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketingplan and guides students through each stage of the process.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673364979985,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781071851647.jpg?v=1781525175","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-social-marketing-by-nancy-r-lee","provider":"World of Books ","version":"1.0","type":"link"}