{"product_id":"books-the-ordinary-by-the-ordinary","title":"The Ordinary","description":"From the bestselling beauty brand, discover more about skin, skincare ingredients and understanding labels.   In 2016, The Ordinary disrupted the beauty industry by doing what should always be ordinary — telling the truth.  The brand democratized skincare by making active ingredients accessible at sensible price points. The mission was simple: to reject the status quo in favor of authenticity and integrity.  Go behind the labels and into the lab with the scientists at DECIEM, creators of The Ordinary. Ingredients isn’t a book about products — it’s about what’s inside them.  Learn more about popular skincare ingredients, and what they actually do, including:     Hyaluronic Acid Retinol Squalane Vitamin C  From understanding your skin and how it works to decoding labels, formulations, and what really goes into your skincare, Ingredients is a guide to how a quiet revolution became a global movement of consumer empowerment and radical simplicity.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53509843878161,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781529955545.jpg?v=1778168519","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-the-ordinary-by-the-ordinary","provider":"World of Books ","version":"1.0","type":"link"}