{"product_id":"books-you-are-now-less-dumb-by-david-mcraney","title":"You Are Now Less Dumb","description":"\u003cb\u003eThe author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e A mix of popular psychology and trivia, \u003ci\u003eYou Are Now Less Dumb\u003c\/i\u003e is grounded in the idea that we all believe ourselves to be objective observers of reality--except we're not. But that's okay, because our delusions keep us sane.\u003cbr\u003e  \u003cbr\u003e Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:\u003cbr\u003e \u003cul\u003e \u003cli\u003eEnclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)\u003c\/li\u003e \u003cli\u003eThe Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).\u003c\/li\u003e \u003cli\u003eDeindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e \u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)\u003c\/li\u003e \u003cli\u003eSunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested \"worth it\")\u003c\/li\u003e \u003c\/ul\u003e McRaney also reveals the true price of happiness, and how to avoid falling for our own lies. ","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53672444231953,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781592408795.jpg?v=1781519700","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/books-you-are-now-less-dumb-by-david-mcraney","provider":"World of Books ","version":"1.0","type":"link"}