{"product_id":"brand-fusion-book-terry-smith-9783110718348","title":"Brand Fusion","description":"American Book Fest Awards 2025 Finalist in the Business: Marketing \u0026amp; Advertising category  Finalist in the Business: Marketing \u0026amp; Advertising category of the Best Book Awards 2023 awarded by American Book Fest Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023    Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.    It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups.Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49743620866321,"sku":"NGR9783110718348","price":34.79,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50316549325073,"sku":"GOR013575787","price":5.8,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51060631011601,"sku":"NIN9783110718348","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52403929547025,"sku":"NLS9783110718348","price":37.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3110718340.jpg?v=1750870161","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/brand-fusion-book-terry-smith-9783110718348","provider":"World of Books ","version":"1.0","type":"link"}