{"product_id":"brand-naming-book-rob-meyerson-9781637421550","title":"Brand Naming","description":"You don't have a brand—whether it's for a company or a product—until you have a name.  The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.  Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:      What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist   The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.  Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51041617248529,"sku":"NIN9781637421550","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52410246562065,"sku":"NLS9781637421550","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637421559.jpg?v=1756354273","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/brand-naming-book-rob-meyerson-9781637421550","provider":"World of Books ","version":"1.0","type":"link"}