{"product_id":"brand-naming-book-rob-meyerson-9781637423240","title":"Brand Naming","description":"You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50396132114705,"sku":"CIN1637423241G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51042252914961,"sku":"NIN9781637423240","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52431918760209,"sku":"NLS9781637423240","price":24.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637423241.jpg?v=1751310784","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/brand-naming-book-rob-meyerson-9781637423240","provider":"World of Books ","version":"1.0","type":"link"}