{"product_id":"brilliant-business-plan-book-kevan-williams-9780273742524","title":"Brilliant Business Plan","description":"A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build  a business plan quickly and easily and then use it to build your business.       This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.       This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:   - Step-by-step instructions on how to build your brilliant business plan from scratch.    - A range of model plans for very different businesses to show you brilliant business planning in action.    - Advice on what delights banks and investors, as well as what not to do.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49597683761425,"sku":"GOR003529349","price":4.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730376171793,"sku":"NGR9780273742524","price":11.79,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53157253218577,"sku":"GOR004276275","price":3.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273742523.jpg?v=1769682579","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/brilliant-business-plan-book-kevan-williams-9780273742524","provider":"World of Books ","version":"1.0","type":"link"}