{"product_id":"choose-book-ryan-levesque-9781401951139","title":"Choose","description":"\u003cb\u003eFrom the author of \u003ci\u003eAsk\u003c\/i\u003e comes a detailed, three-tiered, step-by-step process for choosing the right market to serve in order to succeed with your new start-up business.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEntrepreneurship is a siren song of risk that has the potential to be well worth the reward. But of the millions of people each year who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. \u003cp\u003e\u003c\/p\u003eWhen you are talking about any kind of product, it may be instinctual to ask what should I sell or what should I build? Instead, and in truth, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built. \u003cp\u003e\u003c\/p\u003eRyan Levesque, founder and CEO of The Ask Method Company and author of \u003ci\u003eAsk\u003c\/i\u003e, takes you through his three-tiered process of brainstorming, testing, and choosing the right market to find the right who that needs to be served. You will learn to evaluate your business concept in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, diagrams, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque demystifies the process with clear philosophies and strategies that will progress your business to meaningful success.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49626294223121,"sku":"GOR013648714","price":4.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52105849536785,"sku":"CIN1401951139VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1401951139.jpg?v=1750793685","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/choose-book-ryan-levesque-9781401951139","provider":"World of Books ","version":"1.0","type":"link"}