{"product_id":"consumer-behavior-building-marketing-strategy-book-david-mothersbaugh-9781259232541","title":"Consumer Behavior: Building Marketing Strategy","description":"Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50372251156753,"sku":"CIN1259232549A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52106071277841,"sku":"CIN1259232549G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52496812441873,"sku":"CIN1259232549VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1259232549.jpg?v=1750920948","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/consumer-behavior-building-marketing-strategy-book-david-mothersbaugh-9781259232541","provider":"World of Books ","version":"1.0","type":"link"}