Converging Media by John V Pavlik
Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Third Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ everyday to explain our current media environment - and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.
Shawn McIntosh is lecturer in the Strategic Communications Program and Columbia University's School of Continuing Education. Marc Leverette is assistant professor of media studies in the Department of Speech Communications at Colorado State University.
| SKU | Unavailable |
| ISBN 13 | 9780199859931 |
| ISBN 10 | 0199859930 |
| Title | Converging Media |
| Author | John V Pavlik |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press Inc |
| Year published | 2011-12-16 |
| Number of pages | 544 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |